Whether you are a real estate agent or a prospective buyer . . . at the end of the day, or week, or in some cases months, after having seen a gazillion properties . . . you are both in the same place. . . BRAIN DEAD! "Now which house was it that had the dining room we liked? - Was it . . . You know, DON'T YOU REMEMBER . . . the one with the . . . (fill in the blank) . . . or was it . . .
One really big tip that I learned through my years of model home merchandising, and that I can pass on to all home stagers out there - CREATE MEMORY POINTS so that the house that you've staged will be the one remembered.. Check your demographics, know your target market, and stage accordingly.
What will make your home stand out from the crowd? Theme small kids rooms, ( Dora, Thomas, Sponge Bob, Movie Themes like Cars or Cinderella), fun, inexpensive, easy to do, and also remember. Check out the schools in the area and stage teenagers rooms with football jerseys or banners hung on the wall from the local highschool . Theme a guest room with travel Posters of Aruba - complete with an open suitcase sitting on the bed,complete with beach towel, straw hat, flip flops and a good book spilling out. If your target market is empty nesters or young professionals be sure to show a "flex" room or home office/guest room. Just a couple of ideas, but I'm sure you get the point. It doesn't have to be expensive - just creative and memorable!
Anyone else have some MEMORY POINTS to offer? I really welcome your thoughts as I'm always looking for new, creative ideas to make my staged homes the ones that are remembered at the end of the day!