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Visible to Powerful to Dominance | Successful Marketing Is Magnetic

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

 

The power of the “yard sign” with a photo provides a commanding statement when more than one is seen within an area. We have three multifamily listings in one of the areas that we’ve started “infiltrating.”

 

All three of those yard signs now have sale pending riders displayed. Powerful just became the “governing” factor of the real estate in that multi-block area. We received a phone call from an investor who wants to “cash out” one home at a time.  He owns 6 of them!!!

 

 

Most real estate agents use “yard signs” but how many have a photo on them? Tammy and Andy are both on their signs, and all of their branding is done with both of them together. Signs with photos, status riders and the postcards that complement all of it will make your phone ring.

 

Don’t miss a step; don’t skip a beat; don’t think twice about spending another dollar on marketing, branding and self-promotion. All of it makes your phone ring.

 

 

We work every day to be assured that our phones ring. It’s called “marketing like you mean it,” but you already know this!!

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (22)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  Not sure my picture is as good as Andy and Tammy.  Tammy picture is always great!

 

Sep 19, 2018 01:42 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

That is a powerful message to the neighborhood Barbara...You always market like you mean it!

Sep 19, 2018 03:42 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I would suspect the photo would help folks remember when it comes to putting a face to the name.

Sep 19, 2018 05:26 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Myrl Jeffcoat yes, it's branding name to face to profession....

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila)... the more signs the better... and most powerful to have many in one small area...

Sep 19, 2018 05:28 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Will Hamm your face would look good on a sign... you should try it.... business will pick up...

John Dotson the more signs the better....and let that face show everywhere...

Sep 19, 2018 05:30 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Sharon Tara I think they all look great....

Sep 19, 2018 05:31 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Hi Barbara: I have to admit I do not have my picture on my sign rider. Around here it would be like taking out a billboard or a bus bench, and people would think you're a bit egotistical. But it works obviously or people wouldn't do it.
I have so much on my For Sale Sign. I use an digital feed to give me buyer info when they text for information. Plus my buyer's agent. And my office phone, along with my cell, a virtual tour rider, and it's almost touching the ground, LOL.

Sep 19, 2018 06:42 PM
Barbara Todaro

I've thought about doing a billboard ad for a month..... still considering spending the money.... 

Sep 20, 2018 09:19 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi BarbaraT-people do like to see who they're working with or might be working with!  This is another example of marketing like you mean it. 

Sep 19, 2018 07:11 PM
Barbara Todaro

surely is...

Sep 20, 2018 09:19 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Barbara.

I can't recall any of our agents having their photo on their yard sign. Around here, it is rarely done.

Sep 20, 2018 01:37 AM
Barbara Todaro

be the first to get your photo on you yard signs....you're missing the opportunity to lead the way.... go get all the listing in your town/city.... we've been the first to do MANY marketing tasks here....and when others start to follow, we pick up a new one!!!! keep them running after youJames Dray .... I'd love that if I were you.....

Sep 20, 2018 09:21 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Barbara --- you show how market dominance works. I am sure the team's photo signs reinforces other marketing efforts. 

Sep 20, 2018 03:17 AM
Barbara Todaro

the listing I posted today was a postcard call for one of the three listings we have pending near his location.... he drove by all of them.... and then called us....was so excited to have received that postcard.... and I blasted the area already with his home and Coming Soon plus Showing Begin at Open House 9/23...

Sep 20, 2018 09:23 AM
Ralph Post , Realtor
Suntree, FL
Melbourne Florida - Post Real Estate Group

Good Morning Barbara,  A photo on a yard sign is great. One of the guys in the office uses them. I think people would rember the sign with a photo more.

Sep 20, 2018 04:39 AM
Barbara Todaro

oh, they do Ralph Post and when they see several in their area, it's a slam dunk for you....

Sep 20, 2018 09:24 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Barbara, for sharing your successful marketing experience and your advice.

 

Sep 20, 2018 07:05 AM
Barbara Todaro

you're welcome, Roy....and I'm sure you already know everything I've shared.... 

Sep 20, 2018 09:25 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - there are ordinary sign and then there are those with magnets.  Your signs are attraching people in your new area.

Sep 20, 2018 08:37 AM
Barbara Todaro

they are magnetic for us because we filter through the neighborhood many times to find more listings while that sign is up.... Grant Schneider 

Sep 20, 2018 09:25 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Barbara, that is very interesting.  A sign has a powerful effect: it legitimizes you in a big way.  Good post!

Sep 20, 2018 09:16 AM
Barbara Todaro

it's one of the most powerful marketing tools if "designed properly".... you must make it work for you...not a typical sign.... 

Sep 20, 2018 09:27 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I've never considered putting my image on a yard sign.  I can understand why it would be powerful combined with the images from your other marketing.

Sep 20, 2018 10:49 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Chris Ann Cleland we would never buy signs unless the listing agent's photo is on it..... it's the photo that makes those eyes stop and look... a traditional yard sign is not even read...it's barely looked at....the photo is another magnet to eyes that want to hire an agent who 'markets like she means it".... just saying...

Sep 20, 2018 10:52 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Marketing like you mean it.  Should be unsaid, but definitely bears repeating.  It is all the difference.  

Oct 19, 2018 11:39 AM
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

I have had people walk up to me when I'm out and about and say, "I know who you are...I've seen your picture - You're a Real Estate agent!"  That's powerful marketing!  I love when people recognize me and know what I do!

Dec 10, 2018 03:59 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Barbara Todaro - I must have at least 25 signs in my garage with my head shots on it. The problem I have is that my appearance changes too frequently. I found that in my area, some sellers didn't want a head on their front lawn and others did. Therefore, I ended up ordering a mix. I guess an area can dictate what they want. Since I moved to a different brokerage firm, I keep my head shot off but I have to say, I got more calls on my head shot signs than without. 

Dec 10, 2018 07:29 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Graphic identity is a required ingredient in all things marketing.

Dec 10, 2018 07:43 PM