They say no one will do it for you. If they do, it won't be heard much or amplified. That's up to you.
Tooting implies advertising typically. Put up a billboard, send out mailers, shout it across the land. That's one way to do it and it does make a big impact.
But there is an effective way of tooting subtly that involves zero money outlay. And you can use this in email marketing and other social media.
Asking for a referral is a touchy proposition for several reasons.
Instead, remind someone for whom you've just done a great job that it was either: completed before the deadline, saved them money and time, that the client was pleased, that the client is now better positioned, etc.
And if after your work is used to promote or sell something quickly and a good profit realized, you should mention it back in an email at least or in your future conversations.
This type of reinforcement concerning your services tends to stay ingrained in your client's mind and if other professionals are competing for the same thing you do... well the next time they have to select someone to do the same task or service YOU have a better chance of a repeat deal.
All done without spending a dime.
Now, you take a success and broadcast that event in an email update to your client list and social media posts.
If appropriate, you could mention who you just satisfied. This type of indirect referral is very effective. Especially amongst clients who are competing amongst themselves. This has to be carefully done as you can imagine.
Reminding those who've been satisfied with your services, even in followup emails, texts and conversations, is important to keep your name and business foremost in their minds so when the time comes to select a professional for a similar project YOU will be the first to be contacted.
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