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Ask An Ambassador: The Different Approaches To Blogging

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Once upon a time I was in a city and I needed to find an ATM and withdrawhave the wrong kind of cash? some local currency.

At first I tried the DIY solution and wandered around a bit just hoping to spot one since the taxi driver had said there were PLENTY of ATMs nearby (hindsight, I just think she didn't want to make two stops and the quicker I was out of the cab the faster she got to another fare).

After some meandering around I still had not found any of these "plentiful" machines.

So then I tried crowdsourcing, asking several local people.  For the most part they understood my request despite any language barriers, but didn't have the answer for me.

So then I consulted Google.  "ATMs near me".  Bingo, there were a few in the general area including one within a couple of blocks.  I get there and I can't find it.  And then I notice an empty spot that looks like where one USED to be.

Plan B is another location a couple of blocks away and I get there.  I see a sign for one, but still don't see it, so I ask the waiter at the cafe and he points about 10 feet further down the block.

Bingo, mission accomplished and I soon have cash of the right type.

The above setup could easily be turned into a blog post about home sellers trying FSBO, then ultimately hiring an agent, or about a buyer going solo and then eventually realizing they need help from a professional.

But that's NOT where I'm going with this, at least not THIS time! :)

Blogging. 

There's many different ways to get to where we want to be.  Any one of the approaches I used to find an ATM MIGHT have worked with enough time and effort.

We can go solo and try to figure it out for ourselves.  Sometimes we may succeed, but it may take longer than planned.

We can ask for help from people, but if we don't ask the right people, we'll either get answers that don't help or even worse, send us in the wrong direction.

We can ask Google, and MAYBE the information might be helpful. 

We can work a combination, tech & experts, with some personal learning applied.  That selective approach with our personal spin may suit us.

Where this leads me is that over the years in this community I've learned there are a lot of successful varieties of blogging and what works for one may be a miserable failure for another.

As much as some of us may detest those folks that drop 200 consecutive market reports in a row with comments disengaged, I'd have to assume they somehow find it productive to do them OR they're just on autopilot and not paying attention to what works in their business.

For some, what works is telling people about their dogs and how great their lake community is.

Someone else shares 483 ways to cook chicken and that works for them.

For me, what works is hitting my patio home niche as often as possible, and adding a small sprinkling of the personal just in case the reader needs to have something besides JUST technical expertise to make them comfortable.

But the thing in common with all the approaches?  You need to be aware of what is working and what isn't, and make adjustments to make sure you succeed. 

You want that money in your hand don't you?

 

 Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
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Comments(14)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill up late? Can't sleep or you have it programed? Seriously excellent analogy and it also depends what your target market is.

For me I have more than one: 1. Land sellers & buyers, sure you have seen enough of those posts from me 2. International buyers and sellers, interestingly they also like good wines and great champagne 3. I also have a huge following who like my cooking and want me to cook for them or take them out to great Restaurant once we close the transaction... and then there are other 4. who are readers and appreciate a Realtor who likes to read and then last for this comment... there are those who appreciate that I am a Pet Friendly  Realtor... so with that said I always ask how they found me and we know it was one of my blogs, so the next question is what blog got them to call me or email me. Endre

Oct 01, 2018 10:55 PM
Liz and Bill Spear

Up late, up early, that's my life :)  You've got multiple attractions working for you, and for your market I think that works better than it would for me in Cincinnati.  That's the beauty of blogging, we can each do what works for us and what other's think about it is irrelevant.

Oct 01, 2018 11:16 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. Variety is the spice of life for some. A narrow niche for others. Choose what works for you! Enjoy your day.

Oct 02, 2018 04:41 AM
Liz and Bill Spear

We get to pick our own paths, no one else is paying our bills :)

Oct 02, 2018 09:03 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

Excellent analogy! Everyone needs to find their niche on what works for them. They goal is always to bring in clients and turn it into money in the hand!

Oct 02, 2018 05:07 AM
Liz and Bill Spear

And blogging is a good way to get those calls.

Oct 02, 2018 09:03 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
Great points and all so true!  I think what works is what you're willing to do on a consistent long-term basis. That usually means following a passion of some kind.  For me, when I was an active agent, it was writing about my community and what is going on in the local real estate market. I have lived here a long time and I was in the market every day. I knew what was going on.  I focused on primary key words within those subjects.  For others it is their passion for animals, or cooking chicken, or taking pictures of flowers or whatever.

Oct 02, 2018 07:20 AM
Liz and Bill Spear

My Facebook life is one thing, my blogging life another, although sometimes I borrow my Facebook flowers to my blogs.

Oct 02, 2018 09:04 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Bill- I know there are bloggers who do nothing but post listings here and that's ok by me. It's their blog and their choice. I enjoy reading the variety of blogs here and no one if twisting my arm to read them. 

Oct 02, 2018 10:49 AM
Liz and Bill Spear

If it works for them, so be it.  They're totally missing out on the relationship part and possible referrals though.

Oct 02, 2018 02:43 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Bill, whew!!  I thought you were going to get on my case!!

I really enjoy the AR platform and all the diverse ideas, projects, stories, suggestions, assistance, photos, etc.

Glad to be here doing something I'd never thought I'd do...

Oct 02, 2018 01:17 PM
Liz and Bill Spear

It'a a great place!

Oct 02, 2018 02:43 PM
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

One of the great things about AR is that there is something for everyone. I like to read blog posts that teach me something. For me there is no value in knowing that 6 houses sold in zip code 12345 last week. But, if I was interested in 12345 it might be important.

No one cares where the ATM is unless it is needed. Then it is important.

Oct 02, 2018 06:06 PM
Liz and Bill Spear

Exactly!  The market reports I write are not really intended for other Rainers.  I'm looking for the data driven home buyers and sellers with a specific interest.  I've walked into appointments and they've had a printout of a market report with them.

Oct 02, 2018 11:33 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's true with almost everything that you find the way that works for you and you then do those things. I giggle sometimes when I see others say "you shouldn't do this or that because it's not going to work or unprofessional"  I'm over here in the each to his own camp and doing what I love.

Oct 02, 2018 09:56 PM
Liz and Bill Spear

There are some rules meant to be broken.  I don't have an issue violating the "no religion" rule.  I'm not in your face about it, but it's part of who I am.  If a potental referrer, buyer or seller wants to not do business with me because of that, I'm okay with both their decision and mine.  But I'm pretty firm on the no politics rule when blogging and pretty sparse on the topic on Facebook.  Bill

Oct 02, 2018 11:35 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Bill (and Liz too) --- ActiveRain and its membership continues to educate. How different business strategies work/don't work. There is much to learn...everyday...thankfully...

Oct 03, 2018 01:38 AM
Liz and Bill Spear

Part of what I love about this community.  There's a lot of willingness to help others shortcut the learning process and get results faster.

Oct 03, 2018 10:36 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill

That's a pretty apt analogy about blogging. Some approaches are more likely to work than others, depending on the goal, and it will vary by market (where that ATM is) and by person. The best approach is to discover on your own  - if you listen to everyone else it won't likely happen.

Jeff

Oct 03, 2018 07:36 AM
Liz and Bill Spear

Although some provided me some advice I should have listened to much faster! :)

Oct 03, 2018 10:37 AM
Stephen Turner
House Broker Realty - York, PA
The BIG Guy of NEW HOME SALES

Great post. Bottom line, do what works and change what doesn't. I can't tell you how refreshing you article was as I too have been bombarded with all the noise of "do this, or this or no you must do this!"

Oct 04, 2018 12:36 PM
Liz and Bill Spear

In our industry there will never be a shortage of gurus providing "direction".  Some will help, some will harm.  Some will give 180 direction to another guru.  Personally, I'm only inclined to listen much to other agents I know & trust who have a track record of success.

Oct 04, 2018 02:19 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I understand the want to mix it up a bit and especially with what I do with the core of Feng Shui..Knowing the principles but also being adaptive is pretty key.

Oct 04, 2018 11:54 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Stephen Turner I really agree that it could be that simple for a lot of us and a lot of us over complicate it in the exact ways we think we’re improving it. Sticking with what works and fixing what doesn’t is all that needs to be said. :)

Oct 04, 2018 11:56 PM