Referral sources.
I am all over this idea that I have to farm manufactured home dealers as a referral source.
Real Estate Agents are referral sources.
The truth is that I am on the hunt daily for people purchasing homes, so my true target is someone buying a house.
My target (a homebuyer) walks into the hands of a real estate agent.
Assuming that the buyer is not paying cash, that buyer must absolutely, positively speak to someone about financing.
Most of the time, the buyer turns to the agent and looks for direction on who to talk to.
The agent then refers them out.
Now, Real Estate Agents get bombarded by solicitations of loan officers all day long.
Financial planners, divorce attorneys and home improvement companies are potential referral sources also; however, I have found that those entities are super hard to get referrals from.
I do not think there is a better referral source than manufactured dealers.
Let’s say they get 30 people walking onto their lot this month looking at homes. 10 are kicking tires, 10 don’t qualify for anything and 5 have cash and 5 need financing.
Where do they send those 5?
Let’s share ideas on how to develop this idea. Call me at 1-216-780-1103 or shoot me a PM. There is plenty of business for everyone and I am going to make this work.
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