What really makes a property stand out from the crowd in today's market?  Is it price, location, or something else?  I have seen numerous listings locally and nationally that are priced great, have a good location, but are just not getting the showings that will allow for an eventual sale.  What's the fix for these types of properties?  In my humble opinion, it's EXPOSURE.

To differentiate your listing from others in the market you must get it out there for people to see.  After all, isn't that what real estate agents are supposed to do?  The days of dropping a listing into the MLS and waiting for it to show are gone.  Now is the time to get proactive about showing your home(s).

1.    Blog about it. - If you aren't blogging about your listing(s) you are missing out on a key source of internet exposure.

2.    Superexposure - Okay, so that may not be a real word but what I mean is that you have to blanket the internet with your listing.  Put it on every home listing website, every blog, every video and virtual tour website you can manage.  You should also have a competitive website that is updated often.  You will see results immediately.

3.    Virtual Tours - So VT's are getting to be old news.  That doesn't mean they aren't a great resource.  Just make sure not to half-way it.  Make a real VT that showcases all the amenities and highlights of your property and then get it out there to see.  Make CD's out of your tours and hand them out, do something different.

4.    Video Tours - Video is going to be 2008 and 2009's Virtual Tour.  There are all kinds of new websites out there dedicated to getting your home's video major exposure.

5.    Cohesive Exposure Plan - It's time for real estate agents to practice what we preach and get serious about marketing our properties.  If you or your agent is not using most (if not all) of the following sites and resources to market your property, you need to reevaluate.

 Realtor.com showcased listings, vflyer.com, tubemogul.com, point2nls.com, postlets.com, wellcomemat.com, trulia.com, zillow.com, hotpads.com, craigslist.com, google.com, yahoo.com, msn.com, youtube.com, crackle.com, activerain.com, zolve.com, talk.realtor.com, linkedin.com, collectivex.com, facebook.com, naymz.com, trufina.com, blueroof.com, pingomatic.com, homes.com, technorati.com, villagemaker.com, livedeal.com, cimls.com, backpage.com, homescape.com, citycribs.com, cityfeet.com, loopnet.com, xceligent.com, oodle.com, videohomes.com.  These along with a custom home address domain should get you started on the road to great listing exposure.

If anyone has any additional ideas or sites that should be on this list please let me know.  Until next time.