If you are going to spend money on a print ad,  make sure you have something to crow about.  One of the ways to do this is with cleverness and  humor.  Humor is something easy to remember.  It sticks in your mind. Basic house shots and head shots is what everyone opts for and are easy to miss and a big yawn to anyone who looks at it.

 

This ad in one of the recent Wine Spectator publications stood out!  It elevated the look of the ordinary black rooster logo.  He now has a title and new fine clothes. was elevated to his lordship, no less. This ad promotes all the wineries that are produced within the Chianti Classico region.  They follow this guideline "Chianti Classico wines must contain a minimum of 80 percent of the Sangiovese variety. The remainder can be made from native grapes such as Canaiolo or  Colorino, Wines made only from Sangiovese have been permitted since 1996."

 

If you are going to use a tone of humor and or cleverness, be sure it fits your personality and brand.  If not, your crowing will fall on deaf ears!

 

 

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it.