Sellers, your listing agent may be costing you viewings of your home and potential buyers by being TOO specific, or too cute in their description of your home on the multiple listing service.
My subject line is an actual entry for the "Subdivsion" category on a home I showed last week to some potential buyers. And it's not the first time I've come across subdivision entries that are incorrect. Listing agents often hurt their clients inadvertantly by incorrectly labeling the subdivision in which the home is located.
We have a community in Surprise, AZ called "Sun Village". It's an active adult community. Within the greater community are smaller pocket neighborhoods with names such as Kiowa Village, Zuni Village, and Hopi Village to name a few. Unfortunately some listing agents enter the neighborhood under the subdivision category rather than the actual subdivision name, Sun Village. Unless a buyer or their agent is aware of all of the neighborhood names within the community these homes will not be found during a search for "Sun Village" homes.
The example I used in my subject line "On the Fifth Green" was an entry an agent made for the subdivion of a home that was located in a golf resort community called The Boulders in Carefree. Again, unless I drew a map around the entire community I would not have discovered this home for my clients. Most buyers will just enter the subdivision name as well and miss these homes.
In conclusion, be sure to proofread your listing with your agent before it posts on your multiple listing service. You may draw more potential buyers for your home by doing so.
For more information about Phoenix/Scottsdale area homes call me at 602-334-3757, e-mail: jwmurphy@longrealty.com or visit my website: www.JWMurphy.LongRealty.com
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