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We Are Selling Homes, NOT Televisions! Understanding the Mind of the Average Real Estate Buyer Today

By
Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

A couple of months ago, while I was relaxing one night in front of the television (this is ever-so-rare for me these days), my 40" LCD HDTV went out and I was left with nothing but audio.  At first I thought it must have been a camera failing on the show, so I changed the channel - and freaked.  Nothing.  Just sound. 

I had a guy come look at it, and he took it back to his repair shop.  He called me later that day and said that it would require ordering a part and that it would take about three weeks to get it fixed.  Fair enough, although I did begin to suffer high def withdrawal pretty quickly. 

We replaced this TV in our media room with a smaller, older television (that we already had) for a few weeks, then I got another call. 

The good TV was not fixable. 

I decided not to rush out right away and buy a new one, although I did want to have one by the time the NFL season started.  I ended up caving during a Memorial Day sale and getting a new one - it was such a good deal!

I knew that if I waited long enough, I could find the deal I really wanted at MY price. 

Sound familiar?

I paid $3000 for my television about three years ago.  It was pretty cutting-edge back then, and times were good.  Why not?

This week, I paid $1199 for a better version and arguably a better brand as well.  When I was considering waiting for that "deal", it struck me that this is how most current potential real estate buyers think:

"If I wait long enough, prices will continue to drop and I can get the house of my dreams for pennies on the dollar."

The media feeds this story daily. 

However, unlike electronics, homes do not depreciate in value over the long haul.  In fact, real estate is probably the most stable long-term investment that you can possibly find.

Waiting on the sidelines may work well when buying the latest technology, but it may backfire with regard to home prices, which are "hyper-local".  This means that although the national averages may be down, many areas are experiencing a very healthy market RIGHT NOW.

 

Don't play the waiting game if you want/need to buy a house.  Although deals exist, they may not be the norm in your area.

I have been selling homes in the Austin, Texas area for over 11 years full-time. If you are looking to buy or sell a home in central Texas, call me first.  You will not be disappointed. 

Jason Crouch, Broker/Owner - Austin Texas Homes, LLC  512-796-7653 (cell)

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If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

JASON - Great analogy and totally logical.  Hopefully some people that are waiting on the sidelines will think twice after reading this.

May 29, 2008 11:07 PM
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Thank you Jason for the post and the point that now is the time to buy a home. I wonder why the media can't see it?

Don R.

May 29, 2008 11:14 PM
Melody Botting
Broker Associate PenFed Realty - San Antonio, TX
You Deserve The Best

I agree with you.  You make an excellent point.  Real estate is the best investment for long term rewards in my opinion.

Sorry to hear about the expensive T.V.  I know how much that hurts!!!

May 30, 2008 12:19 AM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL

Computers come to mind...they're almost obsolete by the time you get everything uploaded and working! You are right...real estate is completely different in that it usually appreciates over the long term, and won't just end up in a landfill a few years from now.

May 30, 2008 12:49 AM
Marc Grossman
Marc It Sold! - Longwood, FL
GRI, Greater Orlando Real Estate Broker

Jason,  Great analogy!  So true and I think it will be interesting to see the publics reaction as interest rates begin to rise this summer.

May 30, 2008 12:55 AM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

Jason - That is a great great analogy (I agree with Marc)...  The media feeds the idea that you can buy a home for pennies on the dollar and it just isn't true. 

May 30, 2008 01:32 AM
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

It's human nature to want the best deal possible.  Don't you just hate it when you see a product you just purchased, advertised for less not too long after!  However, you make a good point ... the housing market is a different animal.  Savvy buyers are aware of this.  Maybe, reality will catch on!

May 30, 2008 01:58 AM
Hope Goss
Ventura Property Shoppe - Ventura, CA
Ventura Real Estate

Yikes!  A $3k tv only lasted 3 years?  Good analogy, though, thanks!

May 30, 2008 02:32 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Jason:  It's so true.  And here in Northern VA, prices seem to be rebounding ever so slightly.  Before long, maybe we'll have a trend in the other direction.  I was running comps for a gentlemen who wants to make an offer on a townhouse and was surprised that over the last two months the trend is UP.  Besides, with your analogy of the TV, if you bought one to replace the broken one right away, it would have been worth it in the enjoyment you started having immediately.  The price difference may have been $500-$1000 bucks, but ask an avid sportsfan, or reality TV addict what months of HD TV is worth and it's hard to put a price tag on it. 

May 30, 2008 02:49 AM
Jennifer Monroe
Indigo Home Team powered by Compass - Charlotte, NC
Real Estate REALTOR®/Broker/Designer

I've been thinking the same thing. The 'deal' mentality is hampering the market as much or more than the media. Katerina made an excellent point. Love that quote!

May 30, 2008 03:25 AM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

Jason- Thanks for buying me a TV too! I will be looking for it in the mail...

May 30, 2008 04:39 AM
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate

Sometimes buyers have to learn the hard way.  They wait, and the home is snatched up by someone else.  It usually doesn't take more than once for them to wisen up...  :)

May 30, 2008 09:06 AM
Libby McPherson-Mann
Woodside, CA

Jason,

You are so right on. I am a San Francisco Peninsula / Silicon Valley Reator and I keep seeing this mentality on a regular basis.

First of all, people need to go to the NAR website and get the facts, not what the newscasters say.Look at the graphs of the home buying market and you will see we are just having a price adjustment, not a sale of forclosure, shirt sales etc.

Where are all the intelligent investors, and why are they not jumping as the mortgage rates start back up?

Every need a trust worthy and confident realtor, I will help you clients with every detail,as detail is my middle name!

Libby McPherson-Mann

www.LibbyMcPhersonMann.com

May 30, 2008 09:23 AM
Matt Moxhay
Prudential Fox & Roach - Moorestown, NJ
Moorestown Real Estate

The title got me thinking this was a post about offering incentives to sell a home, but the analogy you made was spot on and it was a fun read.

May 30, 2008 01:05 PM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Jason, Great analogy!  What a rip, your TV going out already???  Got lemons, make lemonade...at least you have an updated version now! :)

May 30, 2008 03:23 PM
Linda Tremblay
Long & Foster Real Estate, Inc, PA License #AB065488 - Doylestown, PA
Associate Broker - Bucks County, PA Real Estate Services

Jason:  Good luck with your new tv.  I also got a new tv during a holiday sale.  It was Thanksgiving and I could not pass it up.  I do agree with your analogy too.  As Brian Buffini says, "Those that are looking for the bottom will find out when it is six months after it already happened. " 

May 31, 2008 05:02 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

That's pretty good.  Of course there are different consumer behaviors...had that happened in my house there would've been a three hour tantrum after hearing the news about it taking so long to fix and then there would've been another tv in its place faster than geanie could've shook her pony tail or Samantha could've wiggled her nose....the line between needs and wants in my house are a little gray at times. Oh here comes Jerry, gotta run! :D

May 31, 2008 05:30 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

Jason- Excellent analogy. That's too bad about your TV. I've held off buying one but our set is just about ready to retire as it was most likely made when Bush Sr. was president =)

Best,

Scott

Jun 01, 2008 02:31 PM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

Hi Jason, Ouch! 3 yrs and 3000 $$$$$ that hurts. Don't those monsters come with a warranty? Anyway, good analogy.... Bottom fishing is not for the faint of heart.

Fox Business Channel Talking heads are sayong buy now of you can!

Ginger

Jun 01, 2008 02:45 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Great story & anology!  Get those buyers off the fence!

Jun 10, 2008 04:18 AM