Have you ever walked into a beautifully designed model home and said "WOW... I'm Home!"? Did you visualize your family sitting around that large dining table for Thanksgiving dinner, or see yourself curled up on the red leather sofa to read a book? Could you imagine yourself entertaining family and friends in the gourmet kitchen? And the kids... You just knew they would LOVE the "flex room" which had something for each of them! If so, then you have been a successful target of a special weapon builders have been using for many years to get their homes sold... STAGING!

Very simply, statistics have shown that professionally Staged Homes show better, photograph better for the internet, sell faster and for more money than non Staged Homes. The following are some tips to help you get your house sold in todays' competitive market:

DON'T WAIT- The best time to take action is BEFORE you list your home... or if you have already listed it, Stage it NOW! Homes will generally bring the best price if they sell within the first 30 days of listing so don't delay!

DON'T DO IT YOURSELF - When it was a sellers' market this may have been an option for you, but in todays' changing buyers' market it is imperative that you use an aggressive "Top Gun Realtor" to market your home to bring buyer traffic to your door... and a "Top Gun Stager" to market your home (both exterior and interior) so that the prospective buyer who enters in will have a desire to buy. You can't afford to waste buyer traffic by having a home that is not professionally staged!

SEE THE BIG PICTURE - Successful Home Staging is a home marketing art form used by highly skilled, experienced individuals. Realtors and sellers can very affordably hire stagers by the hour, the room or the job. Homeowners typically pay from $300.00 to $3000.00 depending on the level of service required. The pay off in time saved and a higher sales price makes this a very wise investment!

GO WITH EXPERIENCE - In most areas of the Country there is a record high amount of standing inventory (both existing homes and new construction) on the market. This is why it is more critical than ever that you use professionals who are highly trained in what they do to work with you. When selecting a Home Stager, look for one with a long history of success and training in Home Staging and design. When choosing your realtor look for one who specializes in your area with a long and successful selling history!

USE TECHNOLOGY - Todays' buyers are internet savvy. They search the listings online FIRST before wasting time driving from home to home. You must have multiple, beautifully staged pictures of your home posted to entice the prospective buyer on Realtor.com or similar sites to venture out from behind their computer!


Jeannene H. Edwards, owner of INTERIORS DEFINED,INC. is a highly sought after professional home stager and licensed interior designer in Orlando, Florida. She has merged with DAVID EDWARDS CONSTRUCTION to now offer complete architectural design and building services to further meet the needs of her clientele. Jeannene, known for her dynamic and informative seminars, is available to speak for sales meetings and group events. Her award winning designs and 'how-to' articles have been widely published in newspapers, magazines and trade manuals nationally. INTERIORS DEFINED, INC. is a five-star full service interior design and staging company, specializing in classic design and casual sophistication. To show you how to avoid the guesswork and save thousands of dollars and aggravation to get your home sold in today's challenging market, or further information regarding the many additional design, remodeling and building services being offered, please contact Jeannene Edwards or David Edwards at: http://idihomestaging.com/ or http://davidedwardsgc.com/

 
Post is included in group: Realtors®
Post is included in group: Stage It Forward...
Post is included in group: Online Marketing - Tips, Advice, Wisdom
Post is included in group: Stagers Open Forum
Post is included in group: Services for Real Estate Professionals

5 Comments on Home Staging - A Secret Weapon That Works!

I agree- staging can make all the difference when selling a home!

05/30/2008 09:52 AM by Rob Muller - ABR, ASP, RCC, CNHS, LREA Cherokee County Real Estate (ReMax Town & Country)


Jeannene,

Nice post with great staging info... Let's INFORM the masses - Staging WORKS !! YIPPEE

05/30/2008 07:54 PM by Cheryl Gilliam Home Staging-Hickory NC (Just Heavenly Decor & Design)


Nicely written, good enough to print it as a handout for clients.  They seem to take information better from outside sources. 

05/31/2008 12:30 PM by Terrylynn Fisher Realtor-Buy Stage Sell - StagersLIST.com (Diablo Realty-Live Green,Live Smart Certified REA Trainer)


To Rob, Cheryl and Terrylynn,

Thanks for your comments.  And I agree . . . I wish there was a way that we could really get the message out . . . staging really does work!  I just destaged a property that was only on the market 3 weeks.  It was in an area that has a lot of homes for sale.  The realtors all agreed that it was the staging that made the difference!

05/31/2008 02:53 PM by Jeannene Edwards (Home Staging by Interiors Defined, Inc.)


Well said Jeannene. We just have to keep beating the drum.

06/02/2008 12:27 AM by Susan Peters - Seattle Realtor/Staging Specialist (Re/Max Mutual Realty)


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Home Stager: Jeannene Edwards (Home Staging by Interiors Defined, Inc.)
Jeannene Edwards
Orlando, FL
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Home Staging by Interiors Defined, Inc.

Office Phone: (407) 695-2300
Cell Phone: (407) 234-6904
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