An age old dilemma that has perplexed many of the greatest business minds to ever walk the earth is a question that can be summed up in one word: ‘When?' When will the bubble burst, When will the market peak? When will the market bottom out?  When will we know if we are in a recession? When will it be over? These are just a few of the ‘When' questions that we ask ourselves in an effort to somehow make sense of it all. Unfortunately none of us has a crystal ball, and if you do I'm sure you're keeping closely guarded under lock and key. But seriously, society as a whole, especially in business, has become so obsessed with ‘When' that we have lost site of what really matters, and that is to foucus on what we can control.

My advice is to take ‘When' and throw it out the window. I am going to predict the future right now. Read the following statement carefully. The real estate market will experience rapid growth. The normal reaction of most is to ask When? But I pose a question to you what does it matter? If you know the market will at some point experience rapid growth, why not focusing on fine tuning your business to position yourself to reap the future rewards of a market recovery. I'll tell you why, because patience is underrated. The principle of delayed gratification is a thing of the past.  We want it to always be as good as it can get, but that is not how life works. The market moves in waves and cycles. So position yourself to ride the waves and reap the rewards when we enter into the best part of the cycle.

Many people believe that individuals who achieve massive wealth are lucky. Unless you came into wealth through a massive inheritance or by winning the lottery, there is nothing Lucky about getting rich. Did they predict the market yes they did, but it wasn't the ‘When' that enabled them to do this, but rather, the understanding that every storm has an end. Just as sure as the sun will rise or the rain will come, so will the market recover. In other words they were patient.

If you are a weatherman or an economist then you have nothing to worry about because you almost never guess the 'When' yet you still successfully remain employed. But for everyone else, I pose a challenge to you and here it is: Do not obsess with trying to predict the ‘When' but rather, be patient and diligent in fine tuning ‘You' so that when ‘When' actually happens, you will be one of those people who everyone says was lucky.