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Branding Moment : What's In A Name?

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Services for Real Estate Pros with Napa Consultants DRE00893924

This morning we noticed this sleek looking yacht in dry dock getting ready for a voyage.  We loved the name  X-TA-SEA.  We could picture the joy of the owners of this lovely sea vessel.  No doubt, they were ecstatic when they chose it. 

 

The name resonated with us who are not boaters.  What's in a name?   A smile and an appreciation of creativity! And we would love to meet the owners!  When you choose a name for your luxury or any other real etate related business make sure it resonates with all those who come into contact with you!

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Comments(9)

Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

That is quite the boat. I too love the name of it and it's spelling. 

Nov 15, 2018 03:56 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I used to always look at the names of boats to see the creativity in the names. I like this one!

Nov 15, 2018 05:50 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Oh dear...our boat's name was N.O.A.H.'s Ark and the NOAH stood for Number One A__ Hole the nickname our good friend (lovingly) gave him! Our other friend's boat took its name from the company they owned ADI became Adios. 

Nov 15, 2018 06:31 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Alexandra.

Don't you just love the creativity of some people?  It sure makes for an interesting story 

Nov 16, 2018 02:20 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Alexandra... I'm always amazed by people who are creative in these kinds of ways because I definitely am not!

Nov 16, 2018 04:09 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Alexandra and Ron - an example of a mixed message.  Not likely. A good "capture" .

Nov 16, 2018 05:19 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

When I was younger I named my VW Van The Van Morrison for the same reason. I identified with the Northern Irish dude.

Nov 16, 2018 08:05 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ron and Alexandra Seigel,

How creative and you are right..their creativity insights in you a need to meet them and discover what makes them tick!

Nov 16, 2018 03:52 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Some very clever naming there.  What's memorable is the key point.  So important to get the branding and tag lines imprinted in the buying public's mind!  Thanks. 

Nov 19, 2018 03:38 AM