What is it that we do?

We do at least an hour of focused lead generation every morning that we work!  Our "Power Hour."

The idea is simple.  Each morning between 9 am and 10 am, we start our day with an hour of focused lead generation.  The results are simple too:  we close more deals and make more money.

We are trying to reach our past clients and sphere of influence (SOI) personally.  It is no longer good enough to simply leave a message on their voicemail.

When we get them on the phone, we:

• Thank them for their past business and support.
• Let them know about value added programs:  that we can help people avoid foreclosure, Free Moving Truck, upcoming Client Appreciation Party, etc.
• Ask questions, listen, and record the answers in our database (we use Top Producer).
• Oftentimes, we use the F.O.R.D. method of asking questions:
  • Family:  "How's the family?"
  • Occupation:  "What's new at the office?"
  • Recreation:  "How did Suzie's first basketball season turn out?"
  • Dreams:  "Have you given any thought to investing in property to fund the kids' college education?

After we call our past clients and SOI, we then focus on Expireds, and unrepresented sellers (FSBOs).

The results are terrific!!  We've been getting more and more listings and referrals.

No matter what type of business you're in, if you need clients/customers, then you should be pro-actively searching for them.

You owe it to yourself to commit to an hour each day.  We understand if you don't want to do it though...success isn't for everyone!  ;-D

www.NathansonBrothers.com