It's only a tool.....
How do you build a house? Depending on where you live or what the house is made of, that will determine the type of tools that you need. Most likely though you will need a hammer, saw, screwdriver and other basic tools.
Marketing is no different, you need the basics also. One of those basics is promotional products. I was co-sponsoring a large New Home Bulder's Fair yesterday and as the attendees stopped by my display, I gave them a little something to remember me and my company. Any guess on what I gave them? I'll give you a hint..... It was simple, practical, and went with the theme of the event. Give up?
Out of the almost 200 people that stopped by, at least 30 of them said something to the effect of "Do you know how badly I need one of these?" I walked away with 9 confirmed appointments and have follow-up calls to another 14. Not a bad ROI for an inexpensive, but targeted promotional item.
Do you have the right tools in your marketing tool box?
Comments(4)