It goes without saying that measuring the success of your sales team is essential. However, if you only use the actual sale as a measure for success, then you may be missing the mark entirely. The process which leads to a sale is important to asses as well. In order to be able to improve or even simply adjust sales strategies and in order to improve on weak points and highlight strong points.
By recognizing that the measure of your sales team is not solely based on the sale, you bring value to your customer/client. Putting importance on the process, not just the results will encourage your team to get back to the heart of sales that goes beyond numbers, building relationships and providing solutions.
How to measure a (Large) Real Estate Sales Team
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