How do some companies manage to keep their website and social channels awash with fresh and engaging content? You might think they have a large expensively assembled team of writers, designers, and videographers consistently coming up with great content ideas. However, you don’t have to break the bank recruiting a new team of content creators, you just have to be smart about how you use the content you produce.
Repurposing Your Content
Producing fresh content can be time-consuming and certainly isn’t easy, so you have to make the most every piece of content you produce and ensure your great ideas aren’t used once and then forgotten. Leading content marketers make use of systems to ‘repurpose’ or ‘reformat’ their original content into smaller bite-sized pieces that can be used on multiple platforms. Convince & Convert’s Jay Baer calls it ‘atomizing’, while Lee Odden of TopRank Marketing calls it ‘modular content’.
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