Avoid Over Emphasis on Positioning

One of the main purposes of optimizing your website is to improve its position in the search engine rankings and thus on the search results page. While I encourage you to employ the various techniques to achieve this, it's important not to over emphasize your website's position.

It won't help you to have your site returned at the top of the search engine pages if your site is not attractive to viewer's, doesn't provide the information they need or is difficult to navigate. It is important to drive traffic to your site, to be sure, but it's only 10% of the battle. The biggest part of the battle is keeping them there, offering them the information they are looking for, and then encouraging them to communicate with you.

This is why before you start worrying about getting your site to the top of the search result page; you need to make sure its worthy of that position.

I had a client who had a template site, one of the advantages of these types of sites, is they are networked and so often come up high in the search engines. He was getting over 5,000 visitors a month. Yet despite all the traffic that was being driven to the site, he had never gotten a lead from the site. There was nothing on the site to keep visitors there, no reason to communicate with him, no sense of the type of business and service this client provided.

So though he had great success with search engine traffic, the site was a total failure for his business. At Imaginations Everything we focus on getting a site working on all aspects. Sites that draw the visitor in visually, then keep them there with good content and tools are our specialty. With these elements, and strong call to action, we create sites that drive leads your way.