SOLD the first day on the market..Oh WOW that must have been some 
agent with magical powers....or not...Not as we see it. A listing agent is working for the Seller(s) of the property. As agents...one of the advantages we all explain to prospective Sellers is through our marketing expertise. we reach the greatest number of potential buyers for a property.
The first "Law" of any sales situation is that ALL sales are a "Numbers game." The more people you reach in a desired target buying audience...the more exposure you get...the more competition for the product or service or in this case ...House.
IF an agent does not prepare both the Sellers and the Buying public
....the Seller may well not get the best possible price. How can that be you say ? Homes that sell more quickly sell for the best price...right ? Yes....let's define "quickly."
We write custom marketing plans for each property we list. We believe in pricing a home for what it has...where it is...and the condition it is in...and not stretching the comparisons. Finishes from the basement to the kitchen and baths are important to Buyers...the flooring to the light fixtures...the furnace to the roof. The comparison has to reach beyond the "square 
feet" (let's not go there) and location. Many if not most, Buyers have Buyers Agents who will do the experienced "Home Work"with their buyers before crafting an offer. They know the features that are valued by Buyers and what they are willing to pay to own them. Buyers expect the mechanicals in a home to be in good shape ...or a warranty that covers them. They want the shiny new appliances, updated kitchen, rec room or bonus room and those priorities carry a price tag.
So how DO you get the best price for a house ? Not on the first day or the second the sign hits the ground or the listing in MLS...we don't believe that.
Instead....after the valuation...when the staging is complete...the professional photography taken...the PRE marketing and marketing plan in place...then the home goes on the market. The listing in MLS has a 
...."Seller(s) will review any/all offers on X Date, All offers must be accompanied by a pre approval letter from a locally recognized lender." The "X date" is a couple days after...the premiere open house. It allows BOTH spouses to see the house, MORE people to see the house...the Pre approval to be increased to a higher price if necessary.
. SOLD the First Day ? Not the Best Day....Your Sellers deserve the highest and best exposure.
This has been a marketing post for the careful consideration of listing agents...and the Sellers who hire them brought to you by Sally K. & David L. Hanson, Broker Associates with EXP Realty honored to be of service for all things real estate in southeastern Wisconsin.
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