Why do so many agents and brokers treat their For Sale yard signs with so little care? I see too many Realtor signs leaning over, poorly placed and too often ignored. The opportunity to put your name out in the public is worth a lot of money (Nike, Coke and others would pay $1,000(s) to be able to advertise like this), yet since it is free (except the cost of the sign/frame itself) most agents under utilize this increadible opportunity.
I feel your sign is your most visible sales tool and your greatest opportunity to brand yourself directly to your target market (the local neighborhood where you have a listing). Can agents please get back to my about why they don't use their signs as a valuable marketing tool? I know most agents have to purchase their own signs and so many complain about that expense and yet, so many agents never pick up their signs once a listing is sold or de-listed. For a little extra investment, you can purchase a better, longer lasting sign, or add custom riders to your listing or add a slip-on decorative outer frame which would help support the upscale image most agents want to project.
I am just trying to understand this market better. thank you for your feedback, Jeff Lincoln, Owner, LincolnLawnFrames.com
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