It appears that Google is looking to write your next mortgage. (Well not quite in the US yet) Search Engine Land reports that Google has launched Google Merchant Search in the UK. The service is similar to Lending Tree in that consumers can now use Google to comparison shop for loans and view lenders side by side based on the advertised rates and fees. Is Google finally biting off more than they can chew? What are your thoughts?

 

 
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Robert Nichols, Sharp Buyers

Boston, MA

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