Those who wish to moan and groan, well, you may want to go find another document to read. Now, for those who want to thrive, first you must know a little about buyers. NAR has found some rather revealing habits of homebuyers.
•· 77% of homebuyers used an agent to buy their home.
•· Buyers searched for a median of two weeks on their own before contacting a real estate professional.
•· Over three quarters of homebuyers used only one agent in their home search.
•· Buyers ranked reputation as the most important factor when choosing a real estate professional to assist with a home purchase.
The first rule in marketing is to know who you are targeting. Keep learning who buyers are and what their modus operandi is. After that, the best way to thrive in a buyer's market is this - know your scripts.
A question I hear a lot as a real estate consultant and coach is, "How do I get a buyer off the fence?" The answer? Know your scripts and use them to understand buyer motivation. If you do this, buyers will jump off the fence like it was on fire.
Make A Commitment: I will learn my scripts and practice them daily!
Deadline: _________
This week's document: How to Embrace and Thrive in Todays Buyers Market
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