One of the interesting things about being a real estate trainer is many times good agents could be better and bad agents become good. Not enough in this day and age..because real estate is really competitive. I don't mean just by the industry professionals..its our world today.
With the various types of models and the wealth of information availabe today being good just doesn't cut it. You must be superior in order to get good results.
Imagine the results if you are mediocre. It's been my experience...mediocre produces bad results or no results at all.
Now a pre-listing presentation is very important especially if you are competing for the listing.
First one in...leave it with them..last one in..drop it off in advance.
Valuable...extremely valuable.
It keeps your face, your services and your name in front of them.
A pre-listing presentation can sometimes act as the only presentation..that's right...
I have a great generic template, very simple and easy to manuever..as a matter of fact I know agents who use it simply as the listing presentation.
If you want it, I'll send it to you please email me: midorimiller@yahoo.com ..use a power point template and copy and paste to edit. The powerpoint presentation gives it some flava! Plug in your information and include some of your own flava. Your personal services..your personal information and most of all your personal touches.
So what did Jeannette do????
She did video e-mail / email text as well. We shared with Rich How many active listings in Broward County, Tamarac and in Woodmont. He had to have an idea as to what his competition was.
She had to remind him how saturated the market is and it always helps with pricing and let him know in the past month there were x amount of pendings and closed in Broward, in Tamarac and then Woodmont..that way he knows the true number of sales taking place.
Included a listing agreement, seller's disclosure and a transaction broker notice and also a copy of an As-Is addendum..why for his review.
Nothing more...nothing less..if anything he might have fewer questions when we go over the documents.
She also attached a letter of what to expect and things to prevent when trying to market a property. So many times people have no idea what to expect and then ponder why their property hasn't sold. It's important for them to understand every part of the process. The reasoning in why you do what you do and how it benefits them. All of this should be stated and remind them its to get them to their next destination..you will find more cooperation and better communication.
Now for the presentation... Jeannette's contact info..the benefits of her online marketing...the power of point2agent and her mission.
She is an e-pro..it says alot considering there is only 6 in Tamarac and 4000 in the State of Florida!
She even included a copy of her certification because I could go on to REALTOR.com and see it and print it. A consumer has the ability as well.
Not a bad designation to have especially highlighted on the beta REALTOR.com.
I have a great tool that I will share with everyone...
Its called the 180 tasks of a REALTOR from the Orlando Board of REALTORS..its spells out a listing from pre-listing to after closing...I have always used this tool and narrowed the 180 tasks down and include in my marketing proposals. Add a lot of your personality..and your services from your market and you got yourself a winning pre-listing presentation.
Here are a few things to include and keep in mind we have all experience levels on the rain.
- How many office locations do you have?
- Do you do handle property management and rentals? Your Office?
- Do you have in-house mortgage, if so include it..one stop shop?
- Do you provide a home warranty?
- Your Mission Statement
- Do you have a service pledge or guarantee?
- Designations
- Trainings
- Affiliations don't forget NAR and FAR or VCR..whatever your afilliations are.
- Do you know your personal stats, your company's stats?
- Then there is the salability checklist
- and the gold, silver or bronze package
- Testimonials
I could go on and on!
It's just like the first challenge..you have to use whatever you have and really use it..not let it sit...you have to perfect it..and then customize it for customer!
Midori Miller CENTURY 21 Sundance Realty | Mobile: 386-453-3236 midorimiller@yahoo.com |  |
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You said it... sometimes a pre-listing is all you get so make it good. Congrats on the win this week and thanks for raising the bar. I am finding the whole competition a good way to refine my business and mentor Brian.
See ya next week!!