Getting started with Better Blog Writing Techniques

Real Estate Technology with Kinetic Knowledge

I thought a series of posts on 'Better Blog Writing Techniques' to support better Search Engine Indexing might be useful for folks just getting started with Real Estate Blogging. I'll try and focus on the things you can readily control and while I don't ever discount a humans appreciation, lets stick to the fundamental Search Engine appreciation of content for this series.

For our 1st post, let's look at 6 basic 'Best Blogging Practices' for better Search Engine Indexing:

I. Identify Target Topics

Before you even get started, you must ask yourself the simple question, "What are the Real Estate Blogging Target Topics I want search findability for?" Develop a comprehensive list of towns, communities, neighborhoods, developments, community issues and/ or events. I suggest a long list for two obvious reasons: 1) It's going to take awhile to reach the top ten for SW FL Real Estate. 2) Many of the qualified prospective customers you'd like to attract are searching more specifically, like for SW FL Real Estate towns, communities, neighborhoods, developments.

II. Create Focused Post Titles

In technical speak, your blog post title is a header tag OR it's probably the first thing a search engine bot will crawl. Try to add the keywords/ key phrases you actually want to be relevant for [i.e. ...Santa Barbara Home with Ocean View...], even if it's only a part of the title. This way, the bot can identify you for your content indexing goals right off the bat.

III. Leverage Your Topic Focus
It's widely held, Search Bots tend to place emphasis toward the top of a post. In your first paragraph, give them a refresher of your titles' topic focus. It's likely a bot will recognize emphasis and it might just assure you a deeper crawl into your post's content.

IV. Link to Useful Resources

Search engines are constantly crawling the web, content and especially links for newer and better sources of information; therefor, those consistently offering accurate links in their content are often rewarded. Careful, links are only believed to be favorable to Search Engines if they're relevant to the post itself and to the words they're embedded in. We'll break this practice down more in future posts.
V. Tag
Tags can help Search Bots to identify and organize content. You should identify the 4 or 5 most important keywords and key phrases from you post and add them to tags, thereby summarizing the post. Careful, only use words actually in your post or you could be filtered for keyword stuffing.

VI. Categorize
Categories should be 1- 3 word key phrases that are going to be consistent themes in your content over time. As you create posts, add them to the appropriate category. A historic content reference of sorts, bots are known to identify, crawl and index your categories.
Developing discipline is never fun, but having it for 'Best Blogging Practices' will bring a much better return for your investment of time, effort & money. What's more and versus gaming or trickery, these strategies are within your reach. They will help Google to appreciate your content, which is probably the smart long term strategy :-)

Chris Frerecks

Kinetic Knowledge LLC / Real Estate BlogsitesTM

Business Blogs / Real Estate Blogs


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Show All Comments
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

Good information and worth a bookmark.  Looking forward to the next in the series.

Jun 02, 2008 01:28 PM #1
Bill Mitchell
Marc Joseph Realty & - Fort Myers, FL

Thank you for the info.

Jun 02, 2008 01:32 PM #2
Lisa Ryan
Callaway Henderson Sotheby's International Realty - Montgomery, NJ
Selling Princeton,West Windsor and Montgomery Town

I'm also bookmarking this since I think, after reading this, that my tags are not done right.  Thanks for the pointers.

Jun 02, 2008 01:34 PM #3
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

Hey Debbie, Bill, Lisa. Thanks and we'll keep them coming :-)

Jun 02, 2008 01:37 PM #4
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

Blogging should begin with identifying the audience, I am now thinking. It seems to me that the comments on AR encourage the perception that the target audience is AR members.

For some of the posts, the AR community is the audience. But likely for most bloggers the intended audience is the local public.

Then, with the target audience identified, we should have in mind what behavior or result is desired from that audience.

Am I thinking in the right direction? Because under the addiction of AR, I tend to be lured into writing for the AR audience.


Jun 05, 2008 02:12 PM #5
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

Hi Richard,

If I understand you correctly here, it's certainly productive to be here. Where else could you harness the collective intelligence of so many industry professionals?; however, you may also want to develop an independent advertorial media presence or brand dedicated to finance in the Chattanooga, TN community.

The nice thing about a real estate blog or a business log is that by sharing your local knowledge & enthusiasm you can demonstrate knowledge, authority, enthusiasm and, as a result, develop trust. In time, that will translate to business for you :-)


Jun 06, 2008 02:52 AM #6
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Chris, again a great series of helpful knowledge. My point of AR is to learn but I also use it to get my message out for my local interest.

Jul 16, 2008 09:38 AM #7
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

Frank, Thanks and I'm happy to help. I'll add you to our email subscription base, as well. Chris

Jul 17, 2008 12:21 AM #8
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