I thought a series of posts on 'Better Blog Writing Techniques' to support better Search Engine Indexing might be useful for folks just getting started with Real Estate Blogging. I'll try and focus on the things you can readily control and while I don't ever discount a humans appreciation, lets stick to the fundamental Search Engine appreciation of content for this series.
For our 1st post, let's look at 6 basic 'Best Blogging Practices' for better Search Engine Indexing:
I. Identify Target Topics
Before you even get started, you must ask yourself the simple question, "What are the Real Estate Blogging Target Topics I want search findability for?" Develop a comprehensive list of towns, communities, neighborhoods, developments, community issues and/ or events. I suggest a long list for two obvious reasons: 1) It's going to take awhile to reach the top ten for SW FL Real Estate. 2) Many of the qualified prospective customers you'd like to attract are searching more specifically, like for SW FL Real Estate towns, communities, neighborhoods, developments.
II. Create Focused Post Titles
In technical speak, your blog post title is a header tag OR it's probably the first thing a search engine bot will crawl. Try to add the keywords/ key phrases you actually want to be relevant for [i.e. ...Santa Barbara Home with Ocean View...], even if it's only a part of the title. This way, the bot can identify you for your content indexing goals right off the bat.
III. Leverage Your Topic Focus
It's widely held, Search Bots tend to place emphasis toward the top of a post. In your first paragraph, give them a refresher of your titles' topic focus. It's likely a bot will recognize emphasis and it might just assure you a deeper crawl into your post's content.
IV. Link to Useful Resources
Search engines are constantly crawling the web, content and especially links for newer and better sources of information; therefor, those consistently offering accurate links in their content are often rewarded. Careful, links are only believed to be favorable to Search Engines if they're relevant to the post itself and to the words they're embedded in. We'll break this practice down more in future posts.
Tags can help Search Bots to identify and organize content. You should identify the 4 or 5 most important keywords and key phrases from you post and add them to tags, thereby summarizing the post. Careful, only use words actually in your post or you could be filtered for keyword stuffing.
Categories should be 1- 3 word key phrases that are going to be consistent themes in your content over time. As you create posts, add them to the appropriate category. A historic content reference of sorts, bots are known to identify, crawl and index your categories.
Developing discipline is never fun, but having it for 'Best Blogging Practices' will bring a much better return for your investment of time, effort & money. What's more and versus gaming or trickery, these strategies are within your reach. They will help Google to appreciate your content, which is probably the smart long term strategy :-)
Kinetic Knowledge LLC / Real Estate BlogsitesTM