The standard 8-hour business day is no longer the norm in America and neither is the getting the ‘required' 8-hours of sleep per night. In fact, according to the National Sleep Foundation's 2008 Sleep in America poll, the average American's work day is now 9 hours and 28 minutes and the average time spent in bed is 6 hours and 55 minutes - with only 6 hours and 40 minutes spent actually sleeping (if you're one of the lucky ones, that is)!

So if you're one of today's over-worked, sleep-deprived, eco-consious consumers, there's a new company on the scene offering eco-friendly sleep solutions for you and your family.

Recently appearing on The Veiw, Keesta, is an eco-bedding company that takes a thoroughly green approach to mattresses and other sleep products. Many of the mattresses we sleep on today include polyurethane, formaldehyde and other materials with questionable effects on the environment and human health. Keesta's mattresses, however, are built with sustainable components including recycled steel, scrap memory foam bits, bamboo fabrics and unbleached natural cotton, while odor control and anti-bacterial properties are delivered using EPA-approved technologies based on silver and green tea. And since different Keetsa mattress styles (which start at $385) use varying degrees of such sustainable components, the company uses a composite score called the Keetsa Quotient to summarize the overall greenness of each one.

Another great thing about the company, is that they've also developed a way to compress their large mattresses so they fit into convenient wheeled boxes which are made from recycled cardboard, of course. Not only does that make them maneuverable by one person, but it also reduces transportation expenses and the products' resulting carbon footprint, and gives consumers savings of between 50 and 75%.....sounds like an all-around, integrated, eco-friendly sleep solution to me!