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Will The Right Paint Color Help Sell Your Home?

By
Real Estate Agent with La Rosa Realty, LLC. SL3246400

It might. And the wrong paint color can certainly make it harder for you to sell.

First, look at the exterior. If the paint is in good condition, consider power washing to remove the dust and give it new energy. Can you tell if you need a new coat of paint? If your hand is chalky after swiping the paint, it's definetly time. If a new coat of paint is called for, consdier your choices with three things in mind:

  • Will this color appeal to the masses? 
  • Does this color “fit” the neighborhood? 
  • Will this color complement the color of my roofing?

Studies show that white is preferred by about 40% of homeowners. It has the added advantage of flexibility, because you can add other colors to the door and to the window and door trim.  The drawback is that white shows dirt more than other colors do, so it may need to be power washed more often.  Grays and other neutrals are also fairly safe, while pastels such as peach, and vibrant colors such as purple could make your house stand out like the proverbial “sore thumb” in the wrong neighborhood.

 

If your house is already a neutral color and doesn’t need to be repainted, painting the front door a bright and lively color can add new vibrancy. The color you choose might not appeal to everyone, but since a door is small, buyers won’t dismiss the house based solely on the color of the door.

 

Inside, it’s a good idea to add a fresh coat of paint and to stick to neutrals. Fortunately, neutral no longer means white or beige. The “New Neutrals” include shades of gray, pale blues, and sage greens. Some decorators recommend using a vibrant color as an accent wall in a room or two, but do so with caution.  Unless your potential buyers love the color, it could be a drawback. And, unless they’re planning to buy new furniture, they’ll be looking at the house with an eye toward how their own furnishings will look in your spaces. Earth tones can be a good choice for accents.

 

Whatever you do, resist going wild in every room with a color that may appeal to only a few. You want agents and their buyers referring to your home as the one with the beautiful rock fireplace, the well-appointed gourmet kitchen, or some other appealing feature - not as “the turquoise house” or “the electric purple house.”  Yes, buyers can repaint, but many buyers today are looking for a Orlando / Central Florida home that is “move-in ready.” Few will want to repaint the entire house before they move in, and those who are willing will likely want a price reduction to cover the time and expense.

 

You my love one of the new colors of the year, but remember you’re not painting for you. You are painting to give your home the greatest appeal to the greatest number of potential buyers. Stay neutral even if you personally consider it boring. 

 

If you’d like to know what colors buyers here in Orlando / Central Florida seem to love this year, call me. I’ll be happy to share what I’ve learned. 


Cathy Starkweather

Top Producer Club, Multi-Million Dollar Realtor

01.407.274.8476 / cathystarkweather@gmail.com

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Posted by

Cathy Starkweather
Realtor & Investment/Vacation Home Specialist

1420 Celebration Blvd., Suite 100, Celebration, FL 34747
01.407.274.8476 / cathystarkweather@gmail.com
Ranked in top 15 most active agents in Central Florida
Top 1% of all agents on Trulia

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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Cathy. This is really good and clearing color and cleanliness matter. That said, please use a bigger font: really hard to read.

Mar 09, 2019 09:55 AM
Cathy Starkweather

Thank you Sheila and font increased.

Mar 09, 2019 10:14 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Well, it is very possible that color can make a difference

Mar 09, 2019 02:45 PM
John Pusa
Glendale, CA

Cathy Starkweather very good report about will the right paint color help sell a home.

Mar 09, 2019 08:16 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I do think neutral colors work best - greys seem to be popular here now. (NY)

Jun 04, 2019 08:31 AM
Cathy Starkweather

Here as well, grey's are trending.

Jun 04, 2019 11:50 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

This is good advice, Cathy.  Neutrals work best when selling, in my opinion.  

Jun 11, 2019 05:53 PM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Hi  Cathy Starkweather,  we recently sold one of our homes and two sons painted the entire interior in a great shade of gray.  It worked, Cathy, and showed so nicely in the professional photos.  Sold immediately and that
was one of the reasons as it drew many buyers.  Sold to a Realtor, too. 

Nov 10, 2019 09:39 AM
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

Hi Jane, it sounds like you used a terrific shade of gray! Glad it sold so quickly, thank you for commenting.

Nov 11, 2019 09:30 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Cathy,

The right color enhances and adds appeal, the wrong color distrats and detracts.

Dec 03, 2019 11:44 AM