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5 Video Marketing Trends for 2019

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Services for Real Estate Pros with Second Self Virtual Assistance

5 Video Marketing Trends for 2019

Video has been a source for entertainment, marketing, and learning for several years. It’s become extremely popular in both live and prerecorded formats.

Live Video Format

Every Smartphone takes high-quality video giving you the opportunity to host your live video from just about anywhere.

YouTube Live and Facebook Live are increasingly popular with users and media. The purpose of live video is to build relationships. You can show yourself as a real person while giving an inside look into your business. Live video also gives your target audience an opportunity to ask questions in the chat box. Live video lets you show your expertise by providing immediate answers to viewer questions and positions you as an authority in your field.

 

How-To Content

About 75% of what people search for on YouTube is how-to information. You can learn everything from auto repairs to how to play the guitar.

How-to videos are a great way to market your products and services. Decide on a topic such as “The Escrow Process”. Create your video using videos and animations or screen capture.

 

Screen Capture Videos

Screen capture videos give your viewer an opportunity to visually see what process you are teaching. Showing the process “in action” is an ideal way to drive demand. Making a PowerPoint presentation is a simple process to create and makes following along easy for your viewers.

 

Prerecorded Videos

There are countless marketing uses for prerecorded videos. If you’re camera-shy, public speaking and appearing on camera is nerve-wracking. By prerecording the video, it takes away the apprehension. You’ll have the opportunity to edit out anything you don’t like.

All you really need for a good prerecorded video is a good microphone and slides for your audience to follow along.

 

Educational Videos

Online education is booming. There are now many popular education sites where you can offer to teach paying customers certain skills or give talks about various topics. Many of these sites prefer video content, so if you have a lot to teach, this could be a perfect opportunity to show what you know and make more money.

In all five of these video marketing trends for 2019, the most important thing you need is content. Viewers will forgive an imperfect presentation as long as they learn from it. The more often you create and promote videos, the smoother the process will become.

Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Great advice from you again. We concur. Thanks so much for sharing this in YouTube Thursdays.  D 

Mar 14, 2019 02:03 PM
Pamela Cendejas

Debb Janes EcoBroker and Bernie Stea JD - Thank you. I've always wanted to be a "star".  Have a wonderful day.

Mar 14, 2019 02:15 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Pamela, 

You knocked it out of the ballpark with the wisdom you provided in the last paragraph.  

Mar 14, 2019 05:47 PM
Pamela Cendejas

John McCormack, CRS - Thank you, John. Have a great weekend.

Mar 15, 2019 12:09 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I know you are right but I just cant get there yet. I bookmarked it for further study!!  thank you 

Mar 15, 2019 01:14 AM
Pamela Cendejas

Debra Leisek - What's holding you back? Is it being in front of the camera? Time? Content?

Mar 15, 2019 12:11 PM
Thessy Onyenedum
Atesa Properties, Inc - San Diego, CA

Hi Pamela, you are right - video is the key to today's real estate prospecting and marketing. And indeed, Content is King! Guests click, and stay when there is great content that educates, entertains and empowers.

 

Mar 15, 2019 02:38 AM
Pamela Cendejas

Thessy Onyenedum - You Realtors have so much knowledge to share. 

Mar 15, 2019 12:12 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Hi Pamela, I was hoping the video was a fad that would go the way of the fax machine.

Mar 15, 2019 04:28 AM
Pamela Cendejas

Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes-- -  Sorry. I don't think that's going to happen. 

Mar 15, 2019 12:26 PM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Pamela, thanks for sharing these 5 tips about video. It's great our phones can offer this feature for anyone who wants to jump in. I'm of the opinion however, that a video must be compelling to keep the viewer engaged.

Mar 15, 2019 04:52 AM
Pamela Cendejas

Barbara Michaluk - Maybe a way to start using the video feature on your phone would be to give a tour of one of your listings. Then you could post it on social media with your written comments.

Mar 15, 2019 12:27 PM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

Love the tips for video, as that seems to be what people respond to the most.

Mar 15, 2019 05:35 AM
Pamela Cendejas

faye schubert - Thank you, Faye. I appreciate your input.

Mar 15, 2019 12:27 PM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great tips... one my goals for 2019 is to add more video...

Mar 15, 2019 07:23 AM
Pamela Cendejas

Macy Babb ... North Georgia Realtor - Great! If you need to get comfortable with it, just start small and work yourself up to where you're comfortable.

Mar 15, 2019 12:29 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Good advice that anyone of us can apply to our marketing in 2019.  How to definitely, I know my sons' use that for all their repair and renovation projects as do I.

Mar 15, 2019 07:36 AM
Pamela Cendejas

Nick Vandekar, 610-203-4543 - You've raised some pretty smart sons! My husband has gone to YouTube for instruction videos on a number of things. 

Mar 15, 2019 12:30 PM
Alexis Davis United Country | Ozarks
United Country | Cozort Realty, Inc. - Mammoth Spring, AR
NO ONE KNOWS THE COUNTRY LIKE WE DO®

Great content!

Mar 15, 2019 10:54 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Congrats on the feature - we all should be doing it.    For me the obstacle is overcoming the dislike for the reality of how I look on video, plus learning the technology (lighting, gimbal, video editing, etc).

I think there's a real unexplored niche for videographers.    I mean - we all can name half a dozen professional real estate photographers, right?   

Mar 15, 2019 11:21 AM
Pamela Cendejas

M.C. Dwyer - You don't have to be on camera to create a great video. You can make a slideshow or presentation with PowerPoint. There are also online services for creating videos. I use them to create blog promo videos that highlight posts and then add them to social media. 

Mar 15, 2019 12:34 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela:

It's certainly helpful to keep these different types of videos in mind for our marketing this year, and beyond. And I suspect content about communities will conitnue to be important! Bookmarked!

Have a great weekend!

Jeff

Mar 15, 2019 05:28 PM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

In all video marketing trends for 2019, the most important thing you need is content. Viewers will forgive an imperfect presentation as long as they learn from it. The more often you create and promote videos, the smoother the process will become.

Mar 16, 2019 04:26 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I have noted of late that a cell phone on one of those sticks or handheld is becoming the absolute rage on YouTube marketing.   People that may not have much personality or a Hollywood profile are doing extremely well with handheld videos selling all sorts of webinars, get rich quick schemes, online sales, etc.  It seems a few months ago the thing that caught everyone's attention was a cartoon hand writing and drawing quickly a written message with graphics.  I think now it is the human face and voice talking to you directly without slides, charts or any other digital interface.  Maybe some special effects, that's it.

Thank you very much for your post.

Mar 16, 2019 01:25 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Great post, however, how long should a video run? Most videos IMO are too long and not concise. Is there a standard length of time that's more successful than others?  if so, what would you recommend?

Mar 16, 2019 08:35 PM
Andrew Mooers | 207.532.6573

Whatever you find works in your market and for the use... For properties, trying to sum it up in 30 seconds is not going to do the job. For an area video, your brand new to the area buyer Kimo Jarrett stays onboard and one after another digests your community videos... if you take the time to create them.

Sep 14, 2019 11:06 AM
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

God bless YouTube!!! I built my first business website watching You Tube tutorials. LOL. I am acclimating myself to video by practicing talking into my webcam. Don't laugh. It is scary as heck putting yourself out there on the interweb for all the world to see. It brings me back to singing into my hairbrush in front of the mirror in high school, but there is no video of that. 

Mar 18, 2019 06:13 PM
Pamela Cendejas

Krista Jenkins, REALTOR® - Be yourself...everyone else is taken. 

Mar 19, 2019 11:46 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Video saves everyone time and gets better results, a deep impression using more senses of the real estate buyers, seller. Video travels in your pocket and is so mobile... think ease of delivery of the message. Implement video in your daily marketing arsenal of service, information providing.

Sep 14, 2019 11:04 AM
Pamela Cendejas

Andrew Mooers | 207.532.6573 - Thank you for sharing your thoughts on video. I agree wholeheartedly! 

Sep 18, 2019 12:29 PM