Top 5 Biggest Mistakes Agents Make
By: Tim and Julie Harris

1. Thinking Real Estate Is Only A Numbers Business. That's very old school thinking. Yes, numbers are important for tracking your business. However, this is a people helping business. Always focus on what you are here to give. The numbers always follow.

2. Thinking of their Commission first. Too many agents focus on ‘making money'. In other words they don't put ‘being of service to others' ahead of ‘earning a commission. Learn how to help others in this market. All the rules have changed. Learn those new rules and the money will always follow.

3. Failing to Create Multiple Sources Of Leads. Think of it this way, if your only source of leads is over the phone prospecting, calling FSBOs, Expireds etc...what happens to your business when you decide to take a day off? What happens if you can't make the prospecting calls because maybe you have laryngitis? Simple answer, no new business. You must have at least 3-4 predictable sources of new leads.

4. Only Working When You Feel Like It. ‘I am not motivated' is one of the top excuses agents use to not take action. Here is a little secret for you: No One Feels Motivated Every Day. The successful agents work every day regardless of how they ‘feel'.

5. Confusing Busy Work With...Work. Listen, if you don't have the consistency in your real estate business its because you don't work consistently. There are 5-6 things you must do every day to be successful long terms in this (or any business). You must: Generate new leads, follow up with your existing leads, sift and sort your current leads for motivation, Negotiate contracts, and Present to Buyers and Sellers. Work in these areas daily, with consistency, to achieve consistent income.

 

2 Comments on mistakes agents make

JUN
03
2008
3 Featured Posts

Dennis - Good Points! I especiallyagree with your first point. We are in a people helping business, and that should be our first priority! Thanks for your post.

12:48pm • #1

Dennis, I agree this is a good post and everyone from new agents to old ones should read this and ask themselves whether they are doing these things.

1:04pm • #2

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Dennis Sanchez

Paterson, NJ

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Coldwell Banker Susani Realty

Address: 209 Union Ave, Paterson, NJ, 07502

Office Phone: (973) 790-6996

Cell Phone: (201) 724-0422

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