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HGTV Presents "The Stagers" Showcases One Of Real Estate's Growing Trends

By No Longer Active in Staging. No Longer Staging

Home Stager

June 03, 2008 10:57 AM

New HGTV Series "The Stagers" Showcases one of Real Estates Fastest-Growning Trends OK - Here it is - a show all about Stagers... Here's the Link for this article. http://www.channelcanada.com/Article2229.html and the first paragraph. How does a home – on the real-estate market for months – suddenly sell for $100,000 over the asking price? The answer is home staging, the art of neutralizing a home with upscale furniture and art to create a showroom perfect space that sends homebuyers scrambling to bid top dollar. For the first time, HGTV’s new series “The Stagers” exposes the high-pressure world of home staging, going behind-the-scenes at DEKORA, Canada’s leading home staging company. A Paperny Films production, “The Stagers” airs Tuesdays at 10 p.m. ET/7 and 11 p.m. PT beginning July 1 on HGTV Canada. Let's hope this will be a great help to the Home Staging industry... Let me know what you think - there is a You Tube video trailer at the end..

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Nancy Robertson

Signature Style Staging - Dallas, TX

RESA

Thank you for sharing this information. I loved the video. I hope they will air the show in the US - I would like to watch this show and see how well they show the reality of staging. At least it is a start in the right direction!

Jun 03, 2008 03:10 PM

Sheri Davis

Transformations Home Staging and Redesign - Caldwell, ID

HSR, ASHSR

Thanks for the post - looks like a great show - hopefully it will come to the US!

Jun 03, 2008 04:41 PM

No Longer Active in Staging. No Longer Staging

Hickory, NC

Carole, Yep, surely if Canada is first - we should be close behind. Donna, Hard work - for sure - hopefully HGTV will see this post !! Abby, Thanks for lining up the cast - can't wait to see those characters ;-) Fernando, Thanks so much for coming by and the flag !! Roberta, Let's starting the voting for the cast... Tori Lynn, I did not find anything about The Stagers on US HGTV site.. Terrylynn, I know what you mean..this one looks better !! Michelle, Yes, go ahead and start doing video to prepare for your HGTV premier ;-o Nancy, Absolutely, looks like a good start for a true look at Home Staging Sheri, Yes - we need to start a petition to HGTV ...... Thanks everyone for your commments.

Jun 04, 2008 02:02 AM

Michelle Pimentel

Empire Home Staging Solutions - Upland, CA

ASP, IAHSP Empire Home Staging

Cheryl,

Fantastic! Thanks for sharing this clip! I think we should all have our own show, don't you? Instead of Active Rain we could have Active Television! LOL

Jun 05, 2008 07:08 AM

Shobha Vyavahare

stagewithme, Greenville, South Carolina - Greenville, SC

I hope they start one in US soon, that way awareness Will be there, and we will not have to start with the question what is staging? that will be so much better, oh ya and they have to understand the pressure, too, nothing ever gets done in half an hour, there is lot goes on behind that half hour show.

Shobha

Jun 05, 2008 08:19 AM

Toronto's 2 Hounds Design: Decorating + Staging

2 Hounds Design + Home Staging - Toronto, ON

Thanks for the link and posting about this! I've never heard of the company before but judging from their work they are good and from the clips...I'm not exagerating how stressful my job can be!

Jun 05, 2008 08:43 AM

No Longer Active in Staging. No Longer Staging

Hickory, NC

Michelle, I LOVE your idea - Active STAGING TV - let's hook up and get started on this venture - if we don't someone else will !!! Shobha, I sure hope it comes to the US soon - it's suprising that it would start in Canada - I know we have some wonderful stagers here on AR from Canada but I would think that the US probably would have a great deal more home stagers for now... Dane, Thanks - you are so right.. Sometimes, I think that the stress is making my blood pressure hit the roof ;-) sounds like you know what I mean... God bless everyone for stopping by.....

Jun 05, 2008 09:27 AM

Anonymous

S Stafford

This series will air on HGTV US on Tuesday nights at 9:30 p.m. beginning July 22. There are thirteen thirty minute episodes. Enjoy!

Jun 05, 2008 02:28 PM

#18

Jennie Norris

Sensational Home Staging - Littleton, CO

Denver Regions Premier Home Staging Resource,

I don't know - the trailer leads me to believe that this is yet another show that will mislead the public about what Staging is and what it is not - having to take everything out of a furnished house to "stage" it is not realistic. There must have been "something" to work with - and yet it ALL left. I laughed when I saw the "hair dryer lamp" - that I think is hideous and a long standing joke for those that I have been in class with - it is not a standard tool of the Staging trade and nothing I would EVER use in Staging a house.

It does look like the show captures the pressure of Staging with the time crunch, and some of the fun involved, and yet I don't identify with that guy at all - and he does not represent how I work with clients. The girls were, to me, more representative of what we do. Of course, only seeing a 2 minute segment - the jury is still out and hopefully more will be shared that really captures the process for the public.

And one more "gripe" - any Stager worth their salt knows to get the Staging done - with the Realtor's marketing to follow - and rarely backs it up so tight that there is a showing RIGHT after they are done. We know to time it so that the flyers and photos are done - and THEN the showings begin. So we have at least a day between our completion and the house being put on the market - and this reinforces the coordination between the Stager, the Realtor and the Seller.

- Jennie

Jun 05, 2008 06:36 PM

Anonymous

"Hair Dryer Lamp"

LOL...Jennie. Time to expand your design training beyond Barb Shwartz! The "Hair Dryer Lamp" you speak of in your post is actually a modern classic called an Arco Floor Lamp and was design in 1962 by Achille Castiglioni and Pier Giacomo Castiglioni. This masterpiece of design is showcased in the Museum of Modern Art in New York City, is widely used in modern homes and works perfectly with the other modern furnishings in the clip. Too funny!

Jun 05, 2008 07:48 PM

#20

No Longer Active in Staging. No Longer Staging

Hickory, NC

Susan - Thanks so much for giving us the update on the US premeir of The Stagers.. Jenny - I too, hope that it will be "real" although we know that TV needs some DRAMA !! Hair Dryer Lamp - Thanks for the lesson... Here's the link to the follow up post on "The Stagers" http://activerain.com/blogsview/539112/OK-HGTV-s-The Update on HGTV's The Stagers http://activerain.com/blogsview/539112/OK-HGTV-s-The

Jun 06, 2008 03:09 AM

Anonymous

staging is not decorating.

I agree with Jennie about the use of the lamp.

Home staging is about making the whole home memorable - the fetaures, the space yada....

Not the furnishings in the home.

We want buyers to remember the home, not the furnishings. They need to be able to see themselves linving in the home, not a furniture showroom.

Jun 06, 2008 05:21 AM

#22

Anonymous

staging is not decorating.

LOL even more! Clearly another Barb Shwartz disciple. Barb says that type of thing to make her courses and the industry in general more appealing to the masses. To say "staging is not decorating" in that sophisticated design choices and furnishings are not important is so ridiculous that it's almost sad. The part of the video clip with the Arco Floor Lamp shows a vacant modern condo and the after shot shows it full of modern furnishings, which obviously don't appeal to "staging is not decorating" or Jennie, but are entirely appropriate for the space and will appeal to buyers looking for a modern home. The stager did his/her job effectively. "staging is not decorating" are you suggesting the stager should have used traditional furnishings, which would have been totally inappropriate for this modern condo, or perhaps you would recommend the vacant condo in the clip be left partially empty? Savvy developers spend hundreds of thousands fully furnishings vacant show homes. They would NOT spend this money if selling real estate was only about the space and the features of a home. Top developers understand that appropriate furnishings, artwork, lighting and accessories are all key part of selling a lifestyle to buyers so they can "be able to see themselves linving in the home". Folks, we need to raise the bar in this industry!

Jun 06, 2008 08:45 AM

#23

Anonymous

Debbie Decorator move aside.

I think those knocking the ARCO floor lamp are doing so because they just don't have access to the stock or sophisticated contemporary clientele . With many of my clients they ask me to obtain one for them, especially if the loft lacks sufficient over head lighting, and quite often it sells with the property. People, we have an opportunity to do more than stage and showcase the property - if we nail it on the head the contents and the art will sell with the property as it does with 30% of my staging jobs if i go beyond staging and layer a lifestyle that is attractive to buyers. Think beyond cushions and you'll find more money in this business. Those properties look twice as layered as most staging jobs but they do look ready to move into and should it be a foreign buyer they WILL purchase the entire contents.

Staging is more than decorating and nitpicking about lamps and accessories - it is the art of professionally preparing a home for sale. end of story - how we go about that is subjective regardless of equation and those stupid courses and certifications all over the net. Each stager has their own style and their own bag of tricks so there will be something to say either way.

I do also believe we need to raise the bar in the industry and it is happening as we speak and apparently on the show, which from what the networks say IS the US version - these people appear to have film set experience as do I and my peers in the staging community. I get hired off set to do homes of wealthy producers and directors because they know i have skills that will translate. From there I have a list of realtors and property developers that keep the Crystal flowing because I understand who THEIR market is: Me and my friends!!! Move over Debbie Decorator! Film Production designers and set decorators it seems are stepping in with their resources and adrenaline to stage properties in half the time, half the budget and dare I say - Interior Design - a suite in under a week? Yes we work with client furniture, however, there are tons of vacant properties sitting on the market and developers who need an entire property dressed from top to bottom. Working with film people means it gets done and with a polish Scorcese could shoot in. I think the guy and the women cover the different types, Film, Decorating, Designing so maybe the show may impress and offend us all. I'm watching it! and hopefully we'll soon see a "Stager" on TOP DESIGN!!!!!!!

and remeber people......its just stuff and money

Jun 08, 2008 08:42 AM

#24

Sharon Soons

Streamline U. - Beacon, NY

Home Staging - Hudson Valley NY

Good idea, but.... it looks like it's more about spending money to bring in fancy art and furniture (and then freaking out about the same...ah, TV drama), when most staging jobs can be done with what the client already has ("shopping" the rest of the house usually yields amazing stuff), and maybe a few cans of paint. (Yes, the exception is vacant properties and depending on the price point, sure - expensive pieces brought in make sense.) But overall it could give viewers a distorted understanding of what staging can be - often an amazing low cost way to transform a home into a house that will stand out in the market...and sell! Maybe in between the $5 million properties they could do a few $500,000 ones...

Jun 11, 2008 10:20 AM

Melissa Marro

Keller Williams First Coast Realty - The Marro Team - Orange Park, FL

Jacksonville Real Estate and Home Staging

really interesting. I'll have to keep an eye out for it!

Jun 11, 2008 12:40 PM

No Longer Active in Staging. No Longer Staging

Hickory, NC

Sharon, I hope they will do some more "normal" examples of staging... Melissa, I need to mark the calendar - I just can't remember everything now !! ouch !!

Jun 12, 2008 04:47 AM

Phyllis Pafumi

ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ

ReStyled to Sell Staging Homes NJ

This is great and I wish it would air in the US...I would love to watch it. I think the show will be filled with a bit less drama than the reality of what experience. WELLL. yesterday my furniture company sent me the wrong table and I had to find one quick so I shopped and shopped and finally found a DR table for only $175.00, it needed touch up but I GOT THE JOB DONE. I hope the show shows that part of staging also. THAT WE DO WHAT WE hAVE TO DO TO GET THE JOB DONE..

I want to be in the US cast, so whose the line up Abby??

Phyllis Pafumi

Jun 12, 2008 10:52 AM

No Longer Active in Staging. No Longer Staging

Hickory, NC

Phyllis, It sounds like you got a great deal even at the last minute.. The show is coming to the US... Here's the link to the follow-up post that I did HGTV's The Stagers series is coming to the US. http://activerain.com/blogsview/539112/OK-HGTV-s-The

Jun 12, 2008 11:29 AM

Anonymous

THE STAGERS

http://www.youtube.com/watch?v=wkSfCXrfbis

Jul 09, 2008 01:39 PM

#30