Full Page Newspaper Marketing Triggers That All Important Phone Call

Barbara has her way. I'm not a big fan of those postcards, etc. but there are OTHER ways that are tried and true in my area, which is remote. Fliers are a must! No cell service out here, so you have to have SOMETHING they can take with them!!! 

Also, open houses are a bust. The only people who ever showed up were the nosy neighbors who weren't buying.

Hi Sheri:

Barbara knows her stuff for sure, although I think print ads work better in some markets than others, at least as far as newspapers go.

Jeff

Yes Full Page Marketing is great, provided it is not the Wall Street Journal, the Los Angeles Times or the Boston Globe other wise it will cost the commission for most agents:)Endre

Morning Sheri.

Yes ma'am, Barbara Todaro, is the Queen of Marketing. Don't take this the wrong way, but I'm happy she is not in competition in my area

Great post for a reblog - Barbara Todaro definitely knows what works in Franklin, MA!

That was a good post to select for reblog, Barbara.  She is one of the marketing gurus here on ActiveRain.

Thank you very much for sharing this excellent reblog selection.

Good morning Sheri. Barbara Todaro is definitely a marketing queen who marches on consistently. Enjoy your day!

Thank you so much, Sheri Sperry - MCNE® for the reblog.... I really appreciate that...

and thanks everyone for your nice comments.... real estate is local and so is the marketing that works well to shake that fruit from the tree....

Sheri,

We definitely agree with Barbara Todaro  that print marketing is not dead.  We have designed many marketing pieces for print, and the latest was a 32 page insert for a newspaper.  And yes, it gets lots of listing and lots of phone calls.  A

I really appreciated Barbara Todaro’s blog post also. I am sure she appreciated the re-blog Sheri Sperry - MCNE® 

Barbara Todaro is indeed the marketing Queen!  Great reblog!  I find your statement about what sellers want to see interesting, as it isn't always enough to just do a great job.  Sellers like to see all of the gimmicks out on display, whether they are necessary or not, haha.

You are correct.  Balance is key.  Print is NOT dead.  Results likely vary by market, but print is certainly a component of our marketing efforts.

Barbara has a winning formula - we also believe in print advertising and have been using it the past six months - there is actually lots of competition in our local paper, so it's tough to stand out. 

 I too believe in the magic of balanced marketing. 

I get it, Sheri... but in Charlotte we really have no newspaper print advertising to take advantage of  in this sense. Barbara also captures a more "limited" buyer/seller pool in terms of geographic reach. Our newspaper covers such a wide area that it's not cost-effective. 

Hi Sheri,  Balance is the key.  Print is especially good in areas that sell well to seniors or to people traveling through the area, such as vacation spots and resort areas.  I love print advertising.  It has served me well.

I'm with you, Sheri - Barbara IS the queen and so many agents miss the make on balanced marketing. As I mentioned to Barbara, that's how I put my former company on the map - full page ads in the local paper. It's all about branding and name recognition and it worked like a charm.

Real estate always depends on the location - and what works in a particular market - I love Barbara's postcards and use her model in my farm  Not sure that it is cost effective in DC to advertise with a full page but it clearly works in herI market - It would be a good contest to have her in the rain how people do advertise listings in different markets