BrokerIPTV: Hello everyone and we are here at BloodHoundBlog's Unchained event in Phoenix, Arizona at the Heard Museum and of course sponsored by zillow.com and of course I have the great pleasure of having David Gibbons with me here from zillow.com. Welcome David.

David Gibbons: Hi Mark.

BrokerIPTV: You were just in there with Brian Brady and heard what he was talking about, anything that struck you or what are your thoughts and views on where we are going with social media?

David Gibbons: Yeah, it has been an interesting morning. I think both Greg Swann and Brian, Greg leading with I think best principles in social media marketing, which I really enjoyed. I think it is important to know where you started from, what your goal is, but Brian was full of [Phonetic] practical advice. I think Brian has helped you to see linkedin through new eyes. I have learnt a lot about the meetup.com website through Brian. So, he has been giving tangible examples for the last hour or so about different tools online that even real estate agents or mortgage brokers could be using to promote their products and their services. I don't know if you know Brian, but he is probably one of the most prolific mortgage brokers online. You will find him in nearly every single social community on the Internet and so he was just explaining how that has worked for his business and how you can do the same thing. I thought it was a really powerful session.

BrokerIPTV: Absolutely. I think probably one of the relevant thoughts to being in all those sites is the fact that if you actually go and search Brian Brady's name, all those sites offer[Phonetic] his name, everything shows up relevancy in the first two or three pages this is Brian Brady.

David Gibbons: Absolutely. Yeah, Brian's got a critical presence. He understands that you are never going to make every single real estate consumer in your area find your website. You can't force them to find your website. So, if they don't find your website, go where they are, and often you can do this without even the cost of investing and having a website yourself. So, this can actually be a very low cost marketing exercise, start profile on every single one of the popular communities that are used by people in your area, and then just hang out there and be the real estate guy. Brian explained how to be the mortgage guy in a community that talks about social networking or to be the mortgage guy in a community that gets together and does a lot of mountain biking in Phoenix for example. I felt that was a great example.

BrokerIPTV: Speaking of Web 2.0 communities, what kind of usage or what do you see on Zillow?

David Gibbons: Zillow has become a fantastic tool for social media marketing. Ranges all the way from, if you have a bunch of listings, you can advertise those listings for free on Zillow, but beyond that you can actually guide[Phonetic] your buyers and sellers on the site. So, buyers can actually ask you questions about your listings live on the website, but further than that, you can also get involved in discussions on the site that sellers and even [Inaudible] all who might have questions receive realtors' help out servicing those lawyers [Phonetic]. Everybody who is trying to sell a home right now has been sitting with their property for longer than they had anticipated and some realtors are hanging out in zillow discussions, giving those people perspective on potentially[Phonetic] changing their selling price or redoing the decoration of the home or whatever it might be so as to speed up the sale. So, there is this dialogue happening between home buyers, home sellers, and real estate professionals on Zillow in zillow discussions and Home Q&A and just through communicating listings on the site to buyers.

BrokerIPTV: Yeah, absolutely. Really true transparency on Zillow. What you are seeing how are your EZ Ads going? What has your usage been? Any success stories for agents out there using your EZ Ads program?

David Gibbons: There is a realtor in Charlottesville[Phonetic] who I am not going to mention because he probably wouldn't like to be duplicated, but he is having a great success with EZ Ads and what I have heard is that EZ Ads is performing for him a lot better than for example, my keywords on more general search sites and what I am hearing from realtors for whom EZ Ads are really working is that an EZ Ad customer is someone who is already pre-qualified as looking for a home or selling a home or whatever it might be, so EZ Ads is working really well. Where I have seen a huge pickup in EZ Ads as of late is actually with mortgage purpose. We launched a mortgage platform about six weeks ago now, the Mortgage Marketplace. It is basically a place for consumers to get free and anonymous mortgage quotes from lenders who quote them for free. What is interesting is to see how the activity in the marketplace has improved the quality of the conversations in Zillow discussion. It has also translated to an increase in the number of people advertising by EZ Ads. So, what we are seeing is that creating a place for people to do commerce like Zillow Mortgage Marketplace generates a much richer social interaction between real estate professionals and those mortgage brokers and buyers and sellers.

BrokerIPTV: Well, we appreciate your comments David and of course, all those here in Unchained appreciate the sponsor by zillow.com and hopefully, we will get a few other interviews with you.

David Gibbons: Absolutely. I hope so. Thank you Mark.

BrokerIPTV: You bet. Stay tuned for more from Unchained.