In marketing luxury real estate the competition for attention is fierce. All global luxury businesses are facing the same phenomenon: the shrinking attention span of customers.
That is why it is more important than ever to pay attention to your personal and company branding, your own packaging and the way you package listings, How can you expect to hold the attention of your target market if you do not capture it in the first place?
The media of streaming video has become mainstream. Digital video advertising has just overtaken traditional advertising. (TV, radio, print)) in revenue.Paying attention to the hits and misses of how the global luxury brands incorporate video in their storefronts on Rodeo Drive and other high end retail streets around the world can offer some clues.
Take a look at this one minute video below. It shows some eye-catching use of videos. But, is it drawing customers into the stores? That is the big question. Advertising is becoming theater. Are you buying tickets?
Rodeo video from The Language of Luxury on Vimeo.
Written by Ron Seigel
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