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The Power of The Press ! Never Fake News Here | Great Way To Brand

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Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

As you know, I’m a fan of print marketing. The most attractive feature of newspaper marketing is the FREE PRESS RELEASE, and I make full use of it. 

 

We had a ¾ page press release for the Month of May, in our Local Town Pages newspaper. It’s a monthly newspaper that’s mailed to every residence and business in the town of Franklin. That’s great exposure for FREE, and you can’t miss it. It’s almost a full page!!!

 

This is a press release I created for the month of June. The more visibility a real estate agent/team receives, the stronger the branding. Press releases are FREE. Take advantage of them. I’ve been doing that for years and it help tremendously with branding my name.

 

 

I can remember, as a newly licensed agent, submitting a press release for the “top referring agent” for the month. I think I sent two referrals, and that WAS the top in the office for that month!! Just the thought of it makes me laugh, but I was determined to let everyone know I was in real estate. That was in 1978. I received feedback from that press release, and I never stopped using them from that point on!!!

 

Just another thought for the moment….

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

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Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Li Read I love to see your smiling face on my blog.... thank you so much for stopping by.... hope you're well.... 

May 08, 2019 03:46 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Barbara - you are proof that print advertising makes the phone ring.  You really can't miss the Todaro team on that page.

May 08, 2019 03:52 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Grant Schneider all types of marketing work if you work them properly.... that's the bottom line... I like the free press release....and a generous size...

May 08, 2019 04:01 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 The Todaro team is definitely in rarefied air when it comes to their standings in New England Barbara Todaro 

May 08, 2019 05:02 PM
Barbara Todaro

thanks, Paul....

May 08, 2019 05:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, wow pretty impressive with an up and down market for the past Quarter, but I am not surprised, Endre

May 08, 2019 11:14 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Endre Barath, Jr. shouting it out for FREE is a big bonus....

May 09, 2019 12:29 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Indeed I agree, BTW past your bed time in MA:) it is past mine here in LA:))Endre

May 09, 2019 12:37 AM
Barbara Todaro

my bedtime is 8:30pm...at the latest!!! Endre Barath, Jr. up at 4:00am...at gym at 5:00am.....

May 09, 2019 05:23 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Barbara.

No one can argue with success, trouble is most agents in my area concentrate only on social media.  Pity

May 09, 2019 01:47 AM
Barbara Todaro

I'm online every day for a significant part of the day....BUT offline marketing, specifically print, if an absolute necessity.... and it's all integrated James Dray 

May 09, 2019 05:25 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing practices.

May 09, 2019 04:32 AM
Barbara Todaro

thank you, Roy....

May 09, 2019 05:25 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

PR can certainly be a compliment to a marketing effort.

May 09, 2019 04:56 AM
Barbara Todaro

yes..... one form complements another.... and my favorite is offline, print marketing....

May 09, 2019 05:26 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

You provide some of the best examples of print marketing that I've seen on ActiveRain, Barbara!

May 09, 2019 05:32 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

May 09, 2019 05:32 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Myrl Jeffcoat thank you for the kind words.... many can write much better than I, but I like the simple layout best....no clutter or confusion....

and thanks so much for the feature in the Old Farts Club group....I feel like an old fart today....I have my 55th high school reunion lunch at noon at Patriots Place... the old farts are meeting at Bar Louie's....I'm the only one that doesn't drink!!!! or eat comfort food.... but they'll boil 4oz of white meat chicken for me....  

May 09, 2019 05:36 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Barbara, You prove all the time that your off-line advertising works, and works well for The Team. Another successful marketing idea!

May 09, 2019 07:35 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila)....I'm sure you're using this method in whatever newspapers you have on LI....you do all of suffolk and nassau counties... every newspaper should have a press release in them.... all the time!!!  whatever you have to announce, do it.... the purpose is to get your name out there as much as possible....the more they see it, the easier it will be to remember it....

May 09, 2019 07:41 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. You always impress me and this is wonderful. I know you do more advertising than anyone, but 3/4 of a page for free. Goooo!

May 09, 2019 07:55 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is awesome!  I know that the best and most accurate news in Franklin comes from the Todaro Team!!!

May 09, 2019 09:22 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

They treat me well Sheila Anderson 

Brian England thanks so much for your kind words.... you're always so good to me, Brian....

May 09, 2019 03:04 PM
Brian England

I have a long way to go until I am as good to you, as you are to me!

May 09, 2019 03:36 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara free is the perfect price and you are very wise in taking advantage of these opportunities.

May 09, 2019 03:11 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

George Souto I always have submitted press releases for decades....NOW, I have something worth reading!!!! previously, not so much!!!!!

May 09, 2019 03:31 PM
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