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YouTube Thursdays - Does Your Marketing Story Include Stories

By Debb Janes

Industry Observer with Nature As Neighbors

May 16, 2019 08:45 AM

YouTube Thursdays - Does your Marketing Story include Stories?

Videos stand out in social media - and you can take advantage of it. YouTube and Instagram Stories continue to take center stage in 2019. One big reason for their popularity is they get prime viewing on both news feeds. For example, unlike regular Facebook posts, which appear on people's feeds, Stories are displayed right at the top of the Facebook app. Your Stories will be the first thing your followers see when they open their profile!

Both Instagram and Facebook Stories disappear after 24 hours, however you have the option to save them to your camera. We like the option to have Instagram Stories automatically post to Facebook Stories. Another option we are especially interested in exploring is adding a poll to an Instagram Story. Users who particpate will see results immediating after answering a question - it might be a useful way to get some feedback about a housing trend.

We had planned to share a variety of Stories with you this week, shot with our cell phone and new gear - a gimbal and a plug-in lavelier microphone. However, we are knee deep in our kitchen remodel. That distraction, and working with our buyers and upcoming listing clients is keeping our schedules full.

How To - Stories on Instagram

Here's a helpful Hootsuite article I found about shooting Instagram Stories. And another called The Ultimate Guide to Instagram Stories in 2019

Have you added Stories to your marketing story this year?

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!

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Grant Schneider

Performance Development Strategies - Armonk, NY

Your Coach Helping You Create Successful Outcomes

Good morning Debb Janes EcoBroker and Bernie Stea JD - this only stands to reason. The best communicators are story tellers.

May 16, 2019 09:37 AM

Roy Kelley

Gaithersburg, MD
Debb Janes

Camas, WA

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Ron and Alexandra Seigel was surprised to see your comment. For some reason, assumed you'd be out of the loop for a bit. I should have known... :)

Grant Schneider - you are so right. I hadn't thought about wording it that way, thank you. D

May 16, 2019 09:50 AM

Sharon Lee

Sharon Lee's Virtual Assistance - Jonesborough, TN

Retired and loving life

I remember when I was on Facebook. I never saw posts of people I followed I think because it got lost in the shuffle. People do love to hear a good story. I will look forward to seeing your new kitchen. Your plate is extra full now. Glad you will get away for a break in a week or so. We always learn from your posts. Happy Thursday.

May 16, 2019 10:03 AM

Debb Janes

Camas, WA

Nina Hollander, Broker

Coldwell Banker Realty - Charlotte, NC

Your Greater Charlotte Realtor

There you are, Debb, using those words I can barely understand once again! I get the theory of this story telling, but it's so outside my style I doubt I'll ever do it.

May 16, 2019 10:35 AM

Roy Kelley

Gaithersburg, MD
Debb Janes

Camas, WA

marti garaughty

garaughty.com - Montreal, QC

a highly caffeinated creative type...

marti garaughty, composer, pianist, soundscapes, abstract art

May 16, 2019 10:52 AM

Debe Maxwell, CRS

Charlotte, NC
Roy Kelley

Gaithersburg, MD
Debb Janes

Camas, WA

Debb Janes

marti garaughty thank you so much. Have a wonderful weekend. D

May 17, 2019 06:23 AM

Sheri Sperry - MCNE®

Coldwell Banker Realty - Sedona, AZ

(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Debb Janes EcoBroker and Bernie Stea JD - I have stayed away from posting stories but I may take a second look at that option moving forward. Thank you.

I wish you a lot of success on your kitchen remodel.

May 16, 2019 11:20 AM

Roy Kelley

Gaithersburg, MD
Nina Hollander, Broker

Charlotte, NC
Debb Janes

Camas, WA

Carol Williams

Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA

Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Debb,
I have to admit, I never got the point of the Stories until you explained it. Thanks for another YouTube Thursday!

May 16, 2019 12:42 PM

Roy Kelley

Gaithersburg, MD
Nina Hollander, Broker

Charlotte, NC
Debb Janes

Camas, WA

Myrl Jeffcoat

Sacramento, CA

Greater Sacramento Realtor - Retired

What a great story, Debb and Bernie! Story telling is a great tool for communication!

May 16, 2019 04:32 PM

Roy Kelley

Gaithersburg, MD

Myrl Jeffcoat

Sacramento, CA

Greater Sacramento Realtor - Retired

CONGRATULATIONS Debb and Bernie, on having this blog FEATURED in the Old Farts Club group!

May 16, 2019 04:33 PM

Debb Janes

Camas, WA

Debb Janes

Thank you Myrl Jeffcoat - appreciated. D

May 17, 2019 06:20 AM

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Debb & Bernie indeed every one of my marketing has a story... with vacant land you are buying a dream and a story:)Endre

May 16, 2019 11:07 PM

Debe Maxwell, CRS

Charlotte, NC
Roy Kelley

Gaithersburg, MD
Debb Janes

Camas, WA

Amanda S. Davidson

Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA

Alexandria Virginia Homes For Sale

Debb and Bernie, I need to post more stories, you have been doing great with yours. They're the perfect way to show our daily lives (work and personal), I overthink them too much and need to just turn the video on and show what's happening. Thank you for another helpful YouTube Thursdays post.

May 17, 2019 04:42 AM

Debe Maxwell, CRS

Charlotte, NC
Will Hamm

Aurora, CO
Beth Atalay

Clermont, FL
Roy Kelley

Gaithersburg, MD
Nina Hollander, Broker

Charlotte, NC
Debb Janes

Camas, WA

Debb Janes

Amanda S. Davidson - I actually think I need to get with it. Lol. I feel as if I haven't had time lately to come up with a regular schedule of Stories - but, I'm working on it.

May 17, 2019 06:20 AM

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400

The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY

Long Island Condo and Home Specialists

Your Instagram stories are a delight Debb and Bernie, and I know I should start trying this format...maybe one day!

May 17, 2019 04:45 AM

Ben Yost - 303-587-4297

Denver, CO
Debe Maxwell, CRS

Charlotte, NC
Roy Kelley

Gaithersburg, MD
Nina Hollander, Broker

Charlotte, NC
Debb Janes

Camas, WA

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Sharon Lee - exactly! Stories give us a better shot at having eyes on our photos and videos.

Whatever you're doing works for you, Nina Hollander - I happen to love video marketing, and that's where my mind goes. :)

May 17, 2019 06:22 AM

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Sheri Sperry - MCNE® - I think they are a valuable tool for branding - and perhaps getting noticed.

Carol Williams - I was the same, until I really figured out why there was a Story feature, I didn't get it...or the benefit.

May 17, 2019 06:24 AM

Roy Kelley

Retired - Gaithersburg, MD

Congratulations on your feature recognition.

Thanks so much for sharing your experience and your advice.

May 17, 2019 07:11 AM

Will Hamm

Aurora, CO
Debb Janes

Camas, WA

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

I watch some of them on Instagram and Facebook, but I have never done one myself.

May 17, 2019 07:12 AM

Debb Janes

Camas, WA

Will Hamm

Hamm Homes - Aurora, CO

"Where There's a Will, There's a Way!"

I need to come up with more stories for different blog and get out and about the city. Thanks for your suggestions.

May 17, 2019 08:35 AM

Ben Yost - 303-587-4297

Denver, CO

Beth Atalay

Cam Realty and Property Management - Clermont, FL

Cam Realty of Clermont FL

Good morning Debb Janes EcoBroker and Bernie Stea JD, you do a great job with your videos. I wish you could hold a class on videos.

May 17, 2019 09:05 AM

Paul S. Henderson, REALTOR®, CRS

Fathom Realty Washington LLC - Tacoma, WA

South Puget Sound Washington Agent/Broker!

It’s always interesting to read stories and information from people who are in the know. Thank you for sharing Debb Janes EcoBroker and Bernie Stea JD

May 18, 2019 04:04 PM

Debe Maxwell, CRS

Savvy + Company (704) 491-3310 - Charlotte, NC

The RIGHT CHARLOTTE REALTOR!

I'm having so much trouble keeping up with social media and a crazy, busy business so, adding stories is not on my near-future agenda, Debb!

One thing that is, however, is adding a poll on IG. I need to find one to see how it is done and that is something that I can do fairly quickly.

Back to the stories - I believe that I garner great business from friends of friends on FB. I have been in a listing appointment or showing houses before and the client will say, "Oh, yes, I knew that - I did my homework on you!" If the stories are gone in 24-hours, it seems that use of time might be better in posts that they can scroll back through? What are your thoughts on that?

Thanks for another wonderful YouTube post - I hope you're enjoying a fabulous weeend!

May 19, 2019 07:49 AM