There aren’t a lot more important aspects to selling a home than the Big One: pricing.
Pricing Costa Mesa real estate—setting an asking price that attracts a horde of qualified buyers without having set a figure that leaves too much on the table—is often referred to as an art. But when you think of pricing as art rather than science, I think that shortchanges its mathematical underpinnings. “Science” may even play a greater role—but it’s a soft science, one hedged by experience. In real estate, it’s one of those areas where experience is vital—but communication is important, too.
The starting point for pricing is the research that goes into a comparables inquiry. The “comps” yield hard numbers: prices paid recently for similar Costa Mesa homes, prices asked and paid per square foot, days on the market spent at different price points, etc. Only after those figures are known is it possible to integrate experience—the “art” part of pricing. This comes with accurately assessing the temperature (depth and momentum) of the current marketplace.
There is one more step before setting the final asking price—one that takes into account the seller’s level of motivation. If speed is a very high priority, it will be an adjustment aimed at PTSN!: “Priced to Sell Now!” If absolute top dollar is most important, TOM pricing will prevail: “Top of Market.” Determining a price that accurately captures the seller’s intention is the blend of art and science that’s at the heart of setting optimal pricing.
When you choose the real estate professional who will bring your own Costa Mesa property to market, it pays to be mindful of how art, science, experience, and the ability to listen all play a role in the process of correctly pricing Costa Mesa real estate. I hope you’ll consider us when the time arrives!
We are built on a philosophy of Heritage & Hustle L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, L3 has grown to a full staff of 20 serving over 300 clients a year. L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact L3 today at 714-444-4663 or email us at info@thel3.com
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