Have you ever or are you currently sending some sort of mailing to your past clients? I know some Mortgage folks that send out a quarterly newsletter. It's all printed up and glossy and has several pages of mortgage stuff on it.
I'm going to give you something to think about when it comes to this kind of mailing. First, I want to make something perfectly clear, I have NO PROBLEM with sending this kind of newsletter. It serves it's purpose, it's good to do. If you're currently doing it, keep it up!
BUT, let me ask you this, how affective do you think it is? How many people do you feel read all the mortgage stuff on the newsletter? Does this newslettercontain something of "interest" for your readers? Such as recipes, home owner tips, ect? Most every newsletter of this kind does contains a "special section" for non mortgage items.
I'm told the reason for including these items is because people like this sort of stuff. It gets their attention. So that brings me to this...
If you feel you need to add something non-mortgage related to your newsletter to get people's attention, why not do mini version of your news letter on amonthly basis without all the mortgage stuff?
If you can physically "touch" your past clients on a monthly basis with something interesting, do you think the likelihood of them remembering you would bebetter or worse? The purpose of the quarterly newsletter of to keep your name in front of people, right? Why not do it every month? Just a one page note, memo, or letter with something interesting written. Maybe chronicle you and your family's life. Talk about your kids, your hobby, your favorite restaurant...anything.
The point is, give people a reason to open the letter (notice I didn't say email), give them something physical to touch and remember you by. The more they remember you for being a PERSON and a FRIEND, the better the chances of them referring you to someone, which is the purpose of the whole newsletter thing to begin with, right?