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YouTube Thursdays - Farming with Videos

By
Industry Observer with Nature As Neighbors

YouTube Thursdays - Video Farming 

 

Recently, we have noticed an uptick in on-line traffic on our sites, and an increase in calls.  Specifically people interested in multigenerational homes and lifestyles, and people wanting more information about various neighborhoods.

 

The neighborhood hits are interesting - it's not for properties in a town, or an area, but very specific. This isn't anything new, but it is a good reminder - our strength in organic marketing comes from having a razor sharp focus. 

 

We are amping up our Neighborhood video marketing efforts to compliment our current mailing campaigns. We think it's a one-two Farming punch.  

 

1. Our Brand - Making sure we stay true to our brand, and continue to build trust with our target demographics. For us, that's multigenerational homes and lifestyles, and ViewHomes - homes on acreage with privacy and soothing views. 

 

2. Identify the major ViewHomes neighborhoods with enough market activity to sustain consistent sales.  Produce videos to best showcase the homes and the lifestyles in those target neighborhoods.  

 

Identify your keywords and produce 3-6 videos for each neighborhood.  Example: 

   1. Luxury Homes on Livingston Mountain

   2. Livingston Mountain Homes in Nature 

   3. Livingston Mountain - It's Sunnier Up Here! 

   4. Homes for Sale on Livingston Mountain -The Local Real Estate Experts 

   5. Livingston Mountain Homes for Sale with Nature As Neighbors 

   6. Multigenerational Homes for Sale on Livingston Mountain 

  

Things to Keep in Mind: 

 

  What is the zip code and major geographical area for the neighborhood?

  What major roads and highways are accessible?

  Is there interesting history to share? 

  Home styles and year built?

  Home values?

  Amenities specific to the neighborhood?

  What schools do children attend? 

 

In our opinion. this guy hits most marks. Plus, we appreciate his genuine style and delivery - and his brief on-camera appearances. He didn't wear out his welcome. 

 

 

 

When you have produced videos for a specific neighborhood be sure to share them on your websites, Facebook, Instagram, YouTube  and embed them in your blog posts. Then, move on to the next neighborhood.

 

Neighborhood tours are great tools to share with relocation clients. And, they create another marketing layer to add when you have a listing in a specific neighborhood. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

Posted by


Debb Janes  Bernie Stea
Brokers/REALTORS®
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 


We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.


We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.

 

Comments (33)

Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for all the tips. I enjoyed watching the video and feel I could do and feel comfortable doing the start and finish parts. Thanks for sharing.

Jun 06, 2019 06:59 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

Like the video. Have you seen ones done in gated subdivisions? Miss neighborhoods with natural landscaping and trees. 

Jun 06, 2019 08:06 PM
Debb Janes

Great question Janice Zaltman Realtor, LEED AP I think that's one where it might be a bit tougher. The residents could argue that you're trespassing. Regardless, unless I lived in the neighborhood, I would be very careful as the last thing we want to do is tick off the neighborhood. Ha.  

Jun 07, 2019 07:04 AM
Samantha Smith
214.422.0729 www.SamIAmHouses.com - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

You are so right ... VIDEO is the move now! I've been encorporating more videos & facebook lives but need to revamp my YouTube page & start putting videos on there!

Thanks for this post & the tips!!!

Jun 06, 2019 08:46 PM
Esperanza Butler® 818 926 5425
Your Home Sold Guaranteed Realty - West Hills, CA
Homes For Sale in West Hills, Ca (818) 926-5425

Very nice video.

Jun 06, 2019 10:57 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Great post. This is definitely an area I need to work on.

Jun 07, 2019 04:32 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Consistency...AHHHH recognizable openings and closings...great work !

Jun 07, 2019 04:33 AM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb, I like how genuine this video is too. It makes him approachable IMHO. Neighborhood videos are such a great way to create brand awareness and provide value. Excellent information and something we should all implement. 

Jun 07, 2019 06:11 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is such a perfect 1-2 punch and video is certainly the way to go!  Your videos will always catch attention!

Jun 07, 2019 06:22 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Debb and Bernie:

There is so much good advice in your post backed up by your experience and result. Raziel does a great job on his videos and has for some time. He IS Burlingame!!

Jeff

Jun 07, 2019 07:35 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thank you for writing another inspiring post AND giving us another example from a member to follow.

Jun 07, 2019 08:32 AM
Debb Janes

You're welcome M.C. Although, I'm not sure this guy is in AR. I should have checked. :) 

Jun 07, 2019 08:34 AM
Stephen Turner
House Broker Realty - York, PA
The BIG Guy of NEW HOME SALES

Ok, 3-6 videos per community it is and thanks for the examples you provided. Guess I thought if I did 1 per community it was OK yet I wasn't getting the results I wanted. Now I know and you have given me some ideas to incorporate and improve my videoS!

 

Jun 07, 2019 08:40 AM
Debb Janes

You go Stephen Turner ! 

Jun 07, 2019 02:39 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb,  I got shot down on my last video by someone that said I should dumb all my video because I am bad at them.  I was disappointment, I know i got a lot to learn.

 

 

Jun 07, 2019 09:57 AM
Debb Janes

Oh, I'm sorry Will. You are trying - I would just try to learn a bit more editing so you can appear a bit more briefly and feature slides, stills, or video of what you're discussing. I think it's rude for someone to say that to you.  

Jun 07, 2019 10:06 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Great suggestions, and a good example, quick and to the point.

Jun 07, 2019 10:36 AM
Elaine Stewart
Elaine Stewart is the #1 Individual RE/MAX Agent for 13 years straight in the Coachella Valley. (760) 668-2399 - Palm Desert, CA
RE/MAX All-Pro

Thanks for the tip.

Jun 08, 2019 07:40 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hey Nick, thanks and good to see you.


Hi Elaine. You are more than welcome. D

Jun 08, 2019 07:45 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I need to split my neighborhood videos up, revise and refresh some of the content too, Debb. Thanks for the reminder! 

I do like his quick video and if I were moving to his area and had never been there, I would have gleaned a lot of great information in his 1-minute timeframe. Great example to share!

Jun 08, 2019 05:04 PM
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great videos and great information. I have been successful getting very targeted responses to my posts when I started to do them about neighborhoods. I am starting to add more video than just the photos of the properties. 

Jun 09, 2019 10:11 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Debe Maxwell, CRS we need to do the same, and get busy shooting more neighborhood vids.  Glad you like the example, I do too. 

 

Hi Kim Peasley-Parker - nice to meet you and appreciate the visit. I just visited you. D 

Jun 09, 2019 10:32 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition.

Thanks so much for sharing your experience and advice.

Jun 09, 2019 01:19 PM
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Specialist - Agent

This is excellent.  I have been diligently working on my youtube channel and growing that audience.  Great tips for content.

Jun 11, 2020 04:03 AM