While home advertising has become a convenient in recent years thanks to technology, social media and the internet. It also has brought about tough competition with low barriers to entry from real estate agents. So how can a real estate listing stand out?
Given the technology we have today, there’s so much emphasis now on great photos and videos with text descriptions becoming less and less relevant. Some sites don’t even have descriptions, just the pictures and the basic details. Great pictures and video tours sure tell a lot even without descriptions. Descriptions however, should not be altogether left out in your advertisements - not only because descriptions boost your presence online (via SEO) but also because 84% of home buyers see the detailed information found in descriptions as very useful.
The lack of proper descriptions for the property can limit the effectiveness of your real estate listing. Keep in mind that interested buyers or potential clients will always read the descriptions – whatever is written there will be the deciding point on whether to call you or not. This makes listing descriptions vital to real estate marketing.
Real estate marketing is a core strategy in this industry and thus it is best to partner with an experienced digital marketing agency like Spot Color Marketing. They have a cutting-edge technology like Spot DigitalDirectTM - a platform that can target mobile device users and point them directly to your company website.
They’ll provide you with the Marketing strategy that is tailored to your real estate business. Spot Color Marketing continues to transform marketing problems into marketing solutions – schedule a consultation now and let them help you with advertising your property management company through effective marketing and advertising strategies.
Maximize the Power of Words in Your Listings:
Get Detailed
Your listing descriptions need to have all the great qualities of the home that you want people to know about. What are the aspects that buyers want information on? Remember that you’re trying to gain the interest of your buyer. Leave out the basic info - Don’t just stick to the statistics like number of rooms, size of the home, kitchen style, etc. These things can be seen in the pictures and listing’s data fields. Describe the place instead, something like – Superbly built with quality materials! Approximately 3 blocks to Lake Lanier, this 4 bedroom Apartment features maple hardwood floors, new windows, updated plumbing & new roof. Be accurate and try to be as detailed as possible without going overboard.
Be Creative
What makes the home unique among the other 4-bedroom-apartments your customer may have already seen? The creativity of your descriptions will help you stand out from the crowd but there’s a thin line between being unrealistic and being creative. Describe and point out the desirable things about the home. Use powerful words that engage the buyers’ imagination – “a swanky kitchen with white crisp cabinets complete with stainless steel appliances”. Choose your adjectives wisely without going too overboard, additionally, avoid these words – it’s obvious and people can tell when you’re trying too hard.
Highlight Quality Brands and Upgrades
Emphasize quality and recognized brands when marketing your home. Andersen Windows, Bosch, Thermador, Wolf, Sub-zero, Whirlpool, Viking… these are all top brands that will help your listing stand out. Don’t be afraid to mention your finishes and upgrades. Home buyers are more likely to get interested with these mentioned.
Mention the Neighborhood and the Location
The environment also counts, even it’s a rental property. Don’t just focus on the house you’re selling. Is the home you’re selling near parks? Near popular landmarks? Near a popular local business? What’s something they’ll love about the neighborhood? And finally, buyers would like to know the commute time to schools and to their office while neighborhood amenities are another priority for most buyers.
Comments(0)