Special offer

Doing the Two Step... the Dance of Greatest Return on Investment !

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

    An open house for us is a major marketing event...and in this Sellers Market most usually a one time only "Premiere" event that we explain to our clients is a market introduction and everything has to "shine" from the landscaping to the bathroom mirrors and the basement floor...and they "get it".  Whatever is not done with their time or talents...we suggest contractors to provide for them.  Our Preparation for this "Main Event"  two stepis part of our post listing/pre marketing step in the services we provide the Sellers....It's the "Two Step" which has other "dance moves" that meet the rhythm of the market...and produce such beautiful prosperous melodies when the offers are written and the profits calculated...Ca Ching A Ding Ding Ding.

     Each two step presentation means a valuation of the home without any changes at all....here is what we believe in the present market will be your list price.  The second step may be "a slight change in rhythm"...i.e. paint here...change a faucet there...OR can sometimes mean much Musical Scoremore...all dependent upon the home's condition, timing and budget...it may be a whole symphony of flooring, lighting, painting, removing walls...each home has it's own song and sometimes the choice is somewhere in between a "whole new score" and "changing a few bars." Last night was a really fun open house...the Agent who had the house listed came with a new Buyer....we know him and he lives in the area...he had sold that same house two othet times...and told us that it never looked better and hoped his new Buyers would make this the third time he sold it...so do we ! 

 Glen bth  We always say that David will tell if the walls are straight...with his construction background...and I will tell you what color to paint them.  Our listing yesterday was virtually staged...however Virtual staging does open foodnot include bathrooms and kitchens.  We staged those rooms and added our touches to the fireplace mantles, sauna and wall of bookcases in the living room....AND...don't forget...to Feed them and they will come...and they DID ! 

   We want to be sure that every Buyer and every agent has all the information they need to make a good decision about their next happily Floorplanever after. Our custom Buyer to Be presentation has several pages...a cover, one sheet detailing the room sizes, taxes,  schools etc, one that has the "what's new" and pictures. and one with a floorplan...when Buyers see more than one house and tour multiple communities..it is easy to confuse what house had which room in which location.

   Our marketing is thorough...from the condition to the marketing and thru to the closing...it is the service our Sellers deserve and we work hard to provide in every step of the process.

    If you or anyone you kow is looking to Sell their home in southeastern Wisconsin....and they are not looking for the "sign in the ground and listing on MLS" kind of agent...Tell them to call Sally K.& David L. Hanson , 414 525 0563, Broker Associates with EXP Realty, we would be honored to be of service.

    

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comments (11)

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Sally and David, Your marketing of homes in your area is substantial. Any seller who wants the presentation of their home to be outstanding, need to call and work with you two!

Jun 21, 2019 05:57 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sally: The more eyes on the property the better. Your system is clearly working well and I bet your sellers appreciate all the effort.

Jun 21, 2019 06:15 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Sellers are definitely in good hands with you representing them and when they see the ca ching a ding ding ding, they smile!

Jun 21, 2019 06:30 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Good morning, Sally and David - in real estate like in life, there are no dress rehearsals, the proper upfront preparation is important.  And it can pay off handsomely at the "box office".  

Jun 21, 2019 06:31 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sally and David,

There is no doubt in my mind that you do an outstanding job with the proper preparation for the homes you list.  A

Jun 21, 2019 12:36 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Sally and David- it is clear from this that any seller would be lucky to have you assist them in the sale of their home. You are thorough and you make sure that all of your bases are covered. 

Jun 22, 2019 12:38 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                           

Jun 22, 2019 07:38 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love the idea of including the floor plan in your package.

Jun 22, 2019 08:25 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Bravo, you two really do know how to do it. I love that Open Houses work so well for you there. Here it's hit or miss, likely because so many of the properties we sell are rural locations. The promise of food doesn't even do it...or gift card drawings. Lol. I've seen Open Houses here promising many perks, but they often still fall flat. Proving once again how every market is different. 

Jun 23, 2019 07:57 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

A symphony of marketing - applause!

Jun 26, 2019 08:34 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Sally and David

What a clever post, but so right on target in so many ways. Any Wisconsin sellers are in good hands when they hire you!

Jeff

Jun 27, 2019 06:03 PM