This applies both to general marketing and for search engine optimization.  All of these sites let you link back to your site which adds to your page rank and Search Engine Results.

In no particular order, here are 10 tips on how to use Social Networking sites in your marketing.

Go where the people are
This seems obvious but should be stated. Use a social network that is busy. You want to go where other people are going to get the most effect from your efforts.

Optimize for best results
Do everything you can on your page to make it stand out and be memorable. You want to optimize it to the max so you will get the most benefit.

Add friends carefully
On most networks you can choose to screen any friends before they are added. You should choose this option and make sure that you are friends with people who represent your values and support your overall message. Take the time to check out each request and just don’t approve everyone who asks.

Add content with care
Make sure that anything you put on your page represents you. Make sure it is professional and will not tarnish your image in any way.

Be aware of your audience
Make sure you understand that you are dealing with the general public. That may include children. You should always take the high road and never put anything questionable on your page.

State your purpose
Make it clear why you are on the site. You need to make sure people know you are there for business and not for finding a relationship. This is important or else you will be bombarded with offers from the opposite sex to chat and get to know each other which can be a he time waster.

Use photos
Have your photo on there. It has been shown that pages with photos get more traffic and interest than those without photos.

Customize
Customize your page to fit you. Add in backgrounds and other fun stuff to show off your personality. Remember these sites are for networking and getting to know others. People want to meet a friendly and fun person so be that.

Fill out your profile
Make sure you completely fill out your profile. You do not want blank space on your page. Plus filling it in gives people information about you and helps them get to know you.

Add target content
Make sure that you still think about your target market. Make sure that you stay targeted. You can still pick up search engine rankings through this page so think smart. Link your site Do not forget to put up your link. You can easily get caught up in meeting people and fixing up your page that you forget to add in your link.

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