Five Star Agents...Yes....If Agents Buy the Stars !
This is sad but true, and agents often fall for these scams...to the tune of paying $1,000/month for these artificial "5-Star Agents" and other prmotional/advertising platforms.
Rather than actually add any business or generate leads, participating can hurt an agent.
If one has to "buy" an "honor", is it really honorable? Don't be duped.
. We thought the days were over with agents...and very worst yet...State Associations touting the "achievements" of "FIVE STAR AGENTS". There is no such thing...no such thing in that your clients don't nominate
you...the communities you serve don't "vote you in"...it is an advertising venue...you can "award yourself a certificate" ..."Buy yourself a
"...Use the "recognition to bolster your image to unsuspecting consumers...but...the reality is...there is no such thing in terms of consumer...Buyer and Seller recognition.
It does not belong in a Bio...on a website..in a profile...touted in a resume...it's a manufactured marketing "honor" that is non existent except in the wallets and budgets of agents who have been conned.
When this "seemingly credible honor" was created decades ago ...we called our clients to see who had put our real estate practice in nomination for the best of the best...no one had.
To maintain your imaginary honor....buy a certificate...or some other piece of "honor-mobilia" and this organization will see that your "status" is maintained.
Soooo imagine our surprise when in the most recent of our state association's still paper publication....NINE full pages were purchased by this "award winning group" with newer categories to widen their wallet hungry reach to include Rising Real Estate Stars, Mortgage and Insurance "Professionals." The claims are amazing...and false...and nowhere can these 2 sets of eyes find where it says on ANY of the nine pages....that this is ADVERTISING not REALITY. If your state or local association is publishing suc"adver-mation" ....yes another new word to compliment "thinventory" and Curbalicious...Please send them a link to
this blog post. Tell them you don't pay dues to their organization (involuntarily) to have them stoop to this level of non -journalism...non achievement...non award....and have them not identify ...and in fact Dignify such blatant abuse of any production by any industry.
This has been what we hope is an educational post for our industry and those allied industries taken in by this organization...don't count yourself among those who have been duped. Amen and Women. Sally K. & David L. Hanson, Broker Associates, EXP Realty, LLC.
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