A recent post got this forum's attention on the subject of "Buying the Best" position in your local real estate market. If you missed it...click here for a quick read. You can be a Five Star Agent...if you, the agent, chooses to "buy the stars." If you want to "own the market" in another way you can be on the cover of a magazine...making you appear to be the celeb agent in
your area.....for a price of course.
Maybe the "Claim to fame" is in a market segment...it can be "your neighborhood realtor" without living or selling in that specific area. Or an agent can choose an "unearned certification/designation/label" ....the Luxury, Waterside, Vacation....Investment...etc. Specialist without having invested in the education...listed, sold, represented sellers and buyers in any of those areas. If you repeat it often enough...use it in your marketing..put it your profile...add it to every blog post,...people will believe you, right ? You can probably fool some of the people ...some of the time...But...is that where you want to stake your reputation...on "fooling some of the people" ?
If you pay to get leads from a large company...you are labeled "Premier"...does the public know that experience sounding "title" is really just dubbed to agents who choose to pay the price to "earn" it ?
There are agents who scoff at "Alphabet soup"..."I don't need letters after my name to 'prove' I am...." and yet...the letters are the "third party verification that you have the education...maybe or maybe not successful experience in a specific area. You have taken the first step. Our practice is education based...taking the time, spending the money, learning an area...geographic...or "realty specific"...investment, luxury, short sales, divorce, buyers agent, etc....if you claim to know it...To Show it. ...Learn it...THEN practice it.
The image of our industry...your own reputation...on line..in print...on video...in every medium is yours to portray...let's all think about doing it honestly. Where are the Associations that we are required to members of on this topic ? The local, state and national organizations remain silent...or worse...appear to endorse fictitious awards of supposed knowledge or industry standing. We can choose to each do our part by NOT paying any company...by being HONEST in how we represent ourselves. Look at your post..look at your profile...review your video...what does your business card say ?
We can't blame the public for being disappointed...distrusting of agents who have not been honest about how they portray their expertise.
Everyone starts in a niche somewhere....it shouldn't be by saying you are an expert....get the education...don't list a short sale, experiment with investors, market a luxury property....without the education first to do the job that becomes your reputation. Amen and Women.
This has been an educational post brought to you by Sally K. & David L. Hanson, Broker Associates with EXP Realty, LLC honored to be of service for all things real estate in southeastern Wisconsin.
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