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TECH SAVVY AGENTS - MORE IMPORTANT THAN EVER

By
Real Estate Agent with California Residential Consulting

Change can separate the big dogs from the little ones. The recent changes and updates to the San Diego Multiple Service (SDMLS) has made it abundantly clear –As the evolution of technological advances continues - the services of a tech savvy real estate agent becomes an investor’s greatest asset.

According to Sandicor, the service provider for the SDMLS, this latest major system overhaul has been coupled with promises of increased sophistication and customization of services for local real estate service providers, while at the same time posing challenges as tech support continues to work out the bugs.

This is where an agent from Escondido’s ERA Property Movers can be a real asset to the consumer. Agents at ERA have long been at the forefront of real estate technology. Branded Real Estate’s Technology brand ERA is an acronym for Electronic Realty Associates. ERA earned this reputation being the first real estate brokerage to utilize facsimile machines to convey offers between clients and cooperating brokers. As long ago as that seems now, ERA agents continue to embrace technology as an ever important component of their already stellar customer service.

The fact is that real estate buyers and seller are on the internet. According to the National Association of Realtors 77% of all real estate clients start their property searches online. It is more important than ever to choose an agent that can communicate to you – in the manner you want to be communicated with - over a myriad of technological platforms.

According to Cathy Jewell, Owner/Broker of ERA Property Movers in Escondido, “Originally, in the 1990’s, it was thought, the internet was expected to cut out the middle man, replace the real estate agent, when in fact, in this technology driven world, consumers desire professionals that can demonstrate their expertise by interpreting conflicting housing data before passing it on to them. This is the type of service that busy consumers long for. They know it saves them valuable time and money. These days, meeting and exceeding a clients expectations, is often, dependent on an agent’s internet ability and agility.” Jewell, is quick to point out, “Computers, do not, an agent make. It is only one aspect of the services a real estate sales professional provides, though it’s importance, increases each year”, and she adds, “versatility and industry knowledge” are equally important.

That is why ERA Property Movers offers in-office advanced MLS training programs as part of their extensive continuing education programs for agents. Jewell says, “This allows our sales associates the ability to keep current on all pertinent industry information and legal issues with seminars conducted by knowledgeable professionals in a location that is convenient and comfortable for them .”

While she acknowledges, there have been some ‘glitches’ in the upgraded SDMLS, her agents are acclimating to the new system very quickly, she says, “each day someone here discovers a new feature on the system, providing us with timely information and insights we can pass on to our clients”.

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