“The Power of Print” will never die. Just as there’s a special quality in holding a book, flipping its pages and reading it as opposed to a kindle, holding that newspaper in your hand and flipping the pages is a good feeling. I have both, and I prefer a hard cover book, maybe because I’m “old school.”
The newspaper can be read online. I’ve never done that. If I want to read the Boston Globe, I’ll buy it. The Local Town Pages is our local source of what’s happening our town.
Every residence and business address receives one in the mail. I receive feedback on the ads that I submit; the team members receive listing calls and are asked if their home will be in the newspaper; and prior to calling for a Free Market Analysis, homeowner will search through several months of newspapers to verify who markets consistently and how large their ads are. Potential sellers want to know and they make judgment calls before they decide which two or three agents to call.
Print marketing is worth every single penny that’s invested. The key to success is to lay out the ad properly. Do Not use every space that’s available. Don’t cram in thousands of words to feel like you’re getting your money’s worth! Make it a clean ad with plenty of white space to make reading easy and enjoyable.
I never use text in my newspaper ad nor do I use prices. I offer the street address, town and status of the property as it appears in MLS. Photos sell homes. “The Eye Buys.”
Print marketing has been a wise investment for me every month, and I’ve been using it for decades.
Just another thought for the moment….
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