When you get marketing postcards, you usually think about mailing them. After all, that’s the most natural thing to do, right?
But what if I told you that you could do a LOT more than just mail postcards?
What if there were creative ways to use them to build your brand and spread the word about your business?
Spoiler: there are!
Here are ideas that you can use today!
Use a Digital Version of the Postcard Online
Mail is great, but using the same marketing online as well is even better! You can order a digital version of your postcard and use it to promote your business online.
Share your brand and message on social media, on your website, and in your email campaigns. The best part about a digital version is that it’s not printed, so you can use it over and over without extra cost!
Consider getting digital versions of seasonal postcards and using them throughout the year as the holidays come up. Next year, you can use them again!
Connect Postcards to Events
You can use postcards creatively in the same way we talked about business cards – connect them to events that you’re having! It’s even easier because you don’t have to hand them out. You simply mail them to your list or using Every Door Direct Mail (EDDM)®.
Your postcards can serve as an entrance ticket to an event you’re holding or sponsoring. Someone who comes in with the postcard can get a free food item, drink, or snack. It can also be used to enter them into a raffle when they arrive.
Of course, when they turn in their postcard to enter the raffle, write their entry ticket number on the back of your business card and give it to them. You’ll be continuing to stay top-of-mind and they’ll hold onto the business card at least long enough to see if they’ve won.
Invite Prospects to Coffee or Tea on You
If want to really have fun and create a lot of presentation appointments, consider using a postcard to invite prospects to “coffee or tea on me” if they schedule a market analysis and home assessment presentation.
You can hand these postcards out during pop bys or mail them. Either way, invite them to call the office to schedule their appointment. After the appointment, you’ll hand them a coffee shop gift card for $5 or $10.
Free coffee for a market analysis they may already be interested in will help push them toward accepting. It’s a great way to generate calls.
To help build urgency, you might say, “Limited to the first 20 callers, so call today!”
Marketing Postcards Can Make a Big Difference
There’s a lot to be said for traditional farming, where you mail a seasonal or marketing postcard each month to your target market.
But don’t feel like that’s all you can do. The truth is there are a lot of creative ways to use marketing postcards. These three tips are just the beginning.
So share with us – what’s your favorite creative way to use postcards? Leave us a comment!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
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