Hello again. I thought that I would pop in and share some thoughts. In business our ongoing desire is to make our customers; or that prospect we have happy. We are ever striving to do it through "the best price" or " the best product" or the "best advertising". We all want the be the best, and that is great because that is what our country is built on. But as I write this I am thinking of another component, a lesson I learned from my family.
As my three children grow, I am continually looking for the "new" "best ever" thing to bring them joy and build lasting memories. It goes from the baseball glove and ball (which have now somehow completely disappeared), to the fishing pole (which my son reminds me continually of the danger of fish hooks). Next we move on to the motorcycle, which I must admit was barrels of fun until it was run into the wall. Yes, I had him get back on it and ride to get over the fear, but the boy still won't touch it. In an effort to help him over this phobia I even rode the thing around the backyard. All went real well until about 15 minutes before I was explaining to the neighbors how a grown man could run through their fence on a kids motorcycle.... you fill in the blanks. Yes, the motorcycle reminds me of some of my great marketing campaigns. Great on paper, but about the results... not so much.
Moving on, there was the new Play Station. This was immediately ditched for the out-dated, hand me down, Nintendo from somewhere in the 1990's. So as my oldest approaches his teens my search has reached a feverish pitch. Then suddenly it happened. Picture this, it is a Friday evening, the kids are all wanting dinner, but everything is on hold, waiting on the arrival of grandma. Grandma wants to eat dinner with us, and is traveling from 2 hrs away to do so, therefore we will wait dinner. Grandma arrives, but she has a box with her. The kids open the box, and out they start pulling.... bubble wrap. We are talking about what had to be 50 foot of 3 foot wide strips of bubble wrap. Not just cheap little bubble wrap, no the high quality big bubble, guaranteed to make a loud pop every time bubble wrap.
Hunger was forgotten. Desires to go to the park were forgotten. That ongoing plea for a capgun suddenly went silent. There was bubble wrap that required popping. As it was placed on the floor and the walking and stomping began you could not hear yourself think. Soon even my wife was involved. After several minutes of watching the kids my wife said "you just can't help but smile when you pop bubble wrap". On this there was no age limit, just simple happiness. Soon the kids came up with new ideas for the bubble wrap. The oldest wrapped himself in it and asked if his mother would tape him up. Of course she refused, but no worries, no dissatisfaction, just on to another bubble wrap idea.
So now I sign off to go on to my quest of the day, which is to figure out how to add a little "bubble wrap" to my agency. I want them to just have to smile every time they see me. Have a great weekend!
P.S. break out the bubble wrap this weekend.
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