Love it OR hate it, Social media is here to stay. Let me tell you a story how social media is HURTING some real estate sales. Lets take a situation here in the Manchester NH area. A Home seller emailed they wanted out of their contract. Their friend sold their home in 1 day and theirs has been for sale for a month.
There are two parts to the story so lets look at both the friends house and why their home is not selling.
First their home. Simply put it is over priced given the location and condition. Second there has been 21 showings. So the marketing is reaching potential buyers, why are they not making offers? Not to get personal, but the reasons were passed onto the seller who has not solved those issues.
NEXT, lets check out the friends home. I actually saw this listing and know it was on the market a lot longer than 1 day. For a week it was coming soon, not in MLS. Then for weeks 2 and 3, it was coming soon where if you did not have a buyer agent, you could preview the home. Finally in week it hit the MLS where there would be an open house that all buyers with buyer brokers could see the home in a two hour period. Upon the open houses end an offer was accepted.
Just under 30 days an offer was accepted on the friends home seemingly priced lower than market value for a good area with desired homes. Opposite of the subjects home that needs a lot of work and is priced higher than market value.
The communication was actually good as the seller could then see apples for apples. They had taken to social media the following 3 weeks with their displeasure over the friends gloating of a 1 day sale where they could not sell theirs. I did not want to tell her the friend maybe should have had a good 10 offers at that price and most likely may have sold at a lot higher if they put in mls day 1 and let everyone see the home.
The seller reduced her price just a little, but back then it inspired some new showings and offers we all sought.
ll just because it is online, does not mean it is true or real. In social media. There are stories behind the stories.
Perhaps the MOST IMPORTANT message is to share with every consumer that my philosophy is simple, provide more personal and professional service to guide my clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest. Those that hire me, find a dedication like no other.
To CONTACT Scott Godzyk please call 603.661.2121 or EMAIL: Sctprop@aol.com .
About the Author: Scott Godzyk is the Owner/Broker of the Godzyk Real Estate Services in Manchester NH. Proud to be locally owned and operated with 32 years of experience, Scott is a leading Agent for Listing and Selling Homes in this area.We are Full Time Agents ready to serve all of your Real Estate needs. Servicing Hillsborough, Rockingham, Merrimack and Belknap counties.
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