A simple, even well-photographed picture of a home conveys to the viewer just that- brick and mortar, roof and windows. Without attached language, we'd miss saleable points like, "built-in stainless grill, ideal for lip-smacking, sticky-fingered ribs" and "Earth-friendly Brazilian bamboo floors." We'd never know about the "triple-stacked custom 4" crown moulding" or the "blown-glass powder room sink imported from Spain."  Not every home can boast "green" features or pricey upgrades- nonetheless, all homes CAN invoke an overall feeling. With creative language use, we can appeal emotionally to poential buyers.

For example, car salesmen don't advertise minivans with screaming carseat-bound kids. Instead, they use muscle-chested, polo-shirted, smiley men navigating cheerfully around a sunny moutain road- hot mom as co-pilot and fresh-faced tweens sweetly engrossed in a game of Go-Fish buckled safety in back. The painted picture envokes, emotionally, a supremely more cheerful, buyer-friendly response than, say, your average Kool-Aid stained, sticker-laiden, McDonald's wrapper-strewn minivan backseat. 

Similarly, we can paint pictures for our listings. Highlight features with pizazz, creatively word strong points. Determine the overall feel of the property and develop the word-picture that will support it. This way, when Mrs. Buyer decides to search for potential nests, she may connect emotionally, as well as visually, to the ad.