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YouTube Thursdays - Building your Niche-dom with Videos

By
Industry Observer with Nature As Neighbors

YouTube Thursdays - Using Videos to Build your Niche-dom

 

 

 

Our shooting schedule for our Multi-generational niche video is on hold this week as we attend to real estate needs, our clients always come first. 

However, we continue our series about niche videos with examples of what other Active Rain members are doing. It's worth noting we had a difficult time finding agents with a video showcasing their niche speciality.  


Here are a couple we found.  

 

Joan Cox  is the Relocation Expert for Denver. Joan found a way to create her niche video with slides and photos...no voiceover and no on-camera appearance. ( For those of you who say you'll NEVER appear on camera in a video). 

 

Kathleen Daniels  is a Probate and Trust Specialist in Santa Clara County. This niche is likely filled with much emotion.  We think she appears genuine and explains her value well.  

 

 

Finally, many of you know Branding Gurus, Ron and Alexandra Seigel - we think their video does a great job of explaining their value. 

 

                                   Elevator Statement 324 from The Language of Luxury on Vimeo.

 

Note: Our video for our ViewHomes of Clark County niche is in our signature below. 

 

Feel free to add your own niche and thoughts in the comments. We'd love to hear your ideas

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!  

 

Posted by


Debb Janes  Bernie Stea
Brokers/REALTORS®
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 


We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.


We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.

 

Comments(32)

Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

Thanks for the post. I started my channel a while back. I absolutely could use some guidance. All help and opinions are greatly appreciated. I would love to create a great video like some that I have seen recently.  My channel is https://www.youtube.com/chucktanner28

Aug 09, 2019 05:14 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hi Kathy, exactly. There are ways around on-camera appearances. 

Lynda Eisenmann , Yep the probate and trust transactions must be pretty emotional, takes a sensitve soul to work those. So GOOD to see you. 

Aug 09, 2019 07:12 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Jeff Dowler, CRS  Thanks Jeff, always appreciate your kind and supportive comments. 

 

Aug 09, 2019 07:15 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hi there Chuck Tanner - nice to meet you. I subscribed and watched your intro video. Very nice, you're obviously comfortable on-camera. D 

Aug 09, 2019 07:16 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks again for posting examples of videos.   I found @Kathleen Daniels' video very relatable, and especially for people going through that chapter in their lives.

Aug 09, 2019 07:55 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Can not wait for your video to come out and sure it will be a 10 knowing you.  

Aug 09, 2019 08:03 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb Janes EcoBroker and Bernie Stea JD - It is great to be showcasing other members' videos.  It is easy to see why each member is at the top of their game.

Aug 09, 2019 09:06 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Hi Debb - another great post. I wish I had the band width to get back into this but I just don't right now.  I actually am very comfortable on stage or being filmed, public speaking, whatever so I'm surprised I haven't been doing any for some time... for now I watch all of your examples and yours - and dream via you!

Aug 09, 2019 09:58 AM
Anonymous
Gail Corcoran

Hi, really need some support with my You Tube account. My channel is Gail Corcoran, Realtor and I have posted numerous informative real estate videos. I will welcome any new subscribers, along with any theiropinions or comments. And, OF COURSE, I will reciprocate in kind!

Aug 09, 2019 10:26 AM
#21
Gail Corcoran
Century21 Town & Country - Royal Oak, MI
Your Eco-Friendly Real Estate Agent !

Hi, really need some support with my You Tube account. My channel is Gail Corcoran, Realtor and I have posted numerous informative real estate videos. I will welcome any new subscribers, along with any opinions or comments. And, OF COURSE, I will reciprocate in kind!

Aug 09, 2019 10:31 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

https://www.youtube.com/channel/UCDZFhKiJQXHKVINA15iUBxQ

 

Hi Gail Corcoran, I posted a link to your channel.  And, I subscribed and commented on one of your videos. Thanks for the visit. D 

Aug 09, 2019 11:23 AM
Gail Corcoran
Century21 Town & Country - Royal Oak, MI
Your Eco-Friendly Real Estate Agent !

Thanks so much, Debb and Bernie!  I have now subscribed to your channel as well.  Your videos are awesome, I wish I had the courage/expertise to create some of mine as on-camera but currently am still media shy.  I notice Debb that you are an EcoBroker, which I believe is a version of my GREEN designation.  I will be excited to view your work...

Aug 09, 2019 11:42 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

You're welcome Gail Corcoran  - glad you subscribed to our channel. And, be sure to join YouTube Thursdays, we have weeks and weeks of posts regarding video production and marketing. Yes, I'm an EcoBroker, it is similar to yours. However, our niches are ViewHomes ( Homes with a connection to Nature, and MultiGenerational Homes - we live in both!)  Good to meet you.  

Aug 09, 2019 12:22 PM
Anonymous
Holly Sanders

I just came across your Active Rain Invitation for YouTube Videos. I am in the luxury market and would like to start my own niche via videos. However; I’ve never done you. Do you give a class for beginners. Can I use my iphone? Is it effective for marketing luxury homes and condo’s?

Aug 09, 2019 08:10 PM
#26
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Nice samples of videos describing location and services.  I liked the idea that in Denver you are aware of North, South, East, and West.  You can be in the video or use graphics and music alone.  Easy to do basic video presentations with online software like Animoto and others.  Thanks for the ideas.

Aug 10, 2019 09:20 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

So glad to see this post earn a well deserved feature! Love the videos and such great advice and comments. Your videos are awesome!

Aug 10, 2019 10:19 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Great examples of videos this week, Debb! I'm so very impressed with Kathleen Daniels' series and can say that anyone researching her would be hard-pressed to find anyone more knowledgable on probate real estate. She's got the team to manage anything in that category...and then some!

Aug 10, 2019 10:41 AM
Kathleen Daniels, Probate & Trust Specialist

Thank you, Debe Maxwell, CRS 


My probate niche is where my deepest passion for real estate resides. At the end of the day, it is all about helping people. 

Aug 10, 2019 11:19 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Debb Janes EcoBroker and Bernie Stea JD - thank you for the shout out. I am honored.  The video series was my vision from day one. It just took 4 years to bring it to life.  Thank you for your inspiration! 

Aug 10, 2019 11:21 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - These were all great examples but the one that pulled at my heartstrings was by Kathleen Daniels. Hers was not scripted. It was raw, truthful, and emotionally charged just enough to get family members or caregivers the courage to do the right thing for their loved ones. She is believable and that's why I would hire her. 

The others were also very well done.  

Aug 12, 2019 04:58 PM
Debb Janes

Patricia Feager, MBA, CRS, GRI,MRP I felt the same way. Very nicely done and Kathleen does come across as both compassionate and competent. 

Aug 13, 2019 06:39 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for showcasing different videos from our members!  I love seeing what they are doing.  I've been a bit shy in video, but have just signed on to have a video done of my next teaching class next month.  We'll see how I do!  Thank you for always being our go-to coach on video!

Aug 20, 2019 08:01 PM