YouTube Thursdays - Cue the Music
Our updated video for our Multi-generational niche is behind schedule due to a myriad of reasons. It will happen, we promise.
Meanwhile, we were recently reminded of the importance of music in video production. The right selection can really enhance the viewers experience.
These points are taken from a post written in 2011 called Music Notes.
Music effectively transforms us to another place, person or perspective. Science shows us that it has the ability to sooth, excite, and even heal.
Folks in the movie business know how to use music to set up a scene. Even if your eyes are closed, the music warns you when things are scary, adventurous or romantic. The music actually enhances the impact of the action.
That's why music has such a profound impact when used properly in videos. Adding a song or melody to your video will make it more entertaining, help underscore its purpose, and help you establish a connection with your viewers. Bonus: it will help even out some of the rough spots for novice videographers.
Choosing the Right Music
The process we use for our musical selections begins in the edition process. It's one reason I, (Debb) love to edit. There is a rhythm that emerges, as well as a mood (theme), when you organize video clips.
Music that fails to match the cadence of a video is jarring, it can distract the viewer.
To better give you and idea, here are a couple of videos with music that works.
Monsoon July 2019 from Rick & Sheri Sperry on Vimeo.
Sheri tells me she thinks the music could have been a bit louder, but she wanted to make sure the Thunder, literally stole the Thunder.
Sheri and Rick generally choose music that showcases their brand and their Southwest backdrop. Always a smart consideration.
Charlie Dresen is simply a master of video production. This short listing presentation is quite mesmerizing and his choice of music is perfect. While watching it without music would still be entertaining, the score certainly sets the scene and adds to overall viewing experience.
Bravo Charlie Dresen.
More music notes to come...
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