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BE PREPARED TO DO THESE 3 THINGS FOR SELLERS

By
Real Estate Broker/Owner with Hamm Homes

The best way to build a strong reputation for excellence and rake in those positive reviews and referrals is to make sure you provide everything your client needs throughout the selling process. Of course, you can’t read your client’s mind — but every seller needs these three things from their real estate agent. Provide them, and you’re sure to have happy customers.

 

  1. Be proactive. Not every client will feel comfortable asking you all their questions, or they may not know what sort of things you can help with. By reaching out first with resources and information, you not only show your client that you’re here to help, but you might even answer a question they didn’t realize they had.
  2. Manage expectations. If you’re clear with your client about what they can expect from the selling process, they won’t face any nasty surprises down the road. Be honest with sellers about their home’s value, comparable sales in the area, and what changes need to be made for a smooth sale.
  3. Communicate clearly and consistently. Clear and consistent communication can be your biggest strength as an agent. You should educate your clients on each step along the way, review all the documents with them, and make sure to provide a realistic timeline. Keep clients abreast of updates and changes so they never need to ask you where they are in the process.

 

It’s easy to lose yourself in trying to have the cleverest listing, the flashiest open house flyer, or the trendiest staging, but if you neglect these key traits of a great agent, you won’t be delivering your clients your best work. By staying in touch, being honest, and thinking ahead, you can ensure that you’ll be the first name on your past clients’ lips when they hear that a friend or family member is looking to sell.

Comments (10)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Will Hamm - many fall short with managing expectations.  It is important to realize that you don't tell people what they want to hear if it is not true.

Aug 17, 2019 07:04 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your advice is always on point my friend, Sellers would be wise to listen to you and get top dollar for their home!

Aug 17, 2019 07:06 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Will Hamm wise advice for all listing agents....and many often forget those three very important points.... well done....

Aug 17, 2019 08:19 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Will Hamm ,

There are many listing agents out there that forget or have never learned your very important tips. Managing those expectations is tough but a necessity because pricing is so important.

Aug 17, 2019 02:03 PM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Fabulous information Will Hamm  - always good to point out the most important tips.  THANK YOU!

Aug 18, 2019 12:33 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Will:

Those are all very reasonable expectations any seller should have of their listing agent.

Jeff

Aug 19, 2019 08:50 AM
Abby Stiller
TOP SELLING REALTY - Cape Coral, FL
SW Florida (239) 284-8637

Great tips to keep home sellers informed so they know what to expect with the whole selling process Will Hamm I will be sharing this!

Aug 20, 2019 03:58 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Will,

Those are all great suggestions for agents working with sellers or buyers.

 

 

Aug 20, 2019 04:18 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Will- excellent points!  So many get so wrapped up in getting the listing, then marketing it, etc that they forget to prepare their sellers for the selling process. 

Aug 21, 2019 06:32 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Being proactive: probably the best idea in any client agreement/relationship and one I will develop further in my business.  You are CORRECT, sir!

Sep 19, 2019 04:47 AM